Footwear International Case Study

908 WordsOct 9, 20104 Pages
Case Background I felt that the most important aspect of this case is the history that has been with Bangladesh, and the major political turmoil it has seen in a very short period of time. In 1947 the government transitioned from British-ruled to that of a providence of Pakistan, which became known as East Pakistan. Although they had independence, they always felt disconnect and that they were underrepresented in the government. In the early 1970’s, they gained their independence with the help of India and became known as the country of Bangladesh. The country has continued to remain split with many political groups fighting for power to overthrow leadership. Many of the parties were linked to opposition newspapers, which promote their…show more content…
Also, although it may not feel warranted, I think an apology should be given to anyone who may have taken an offensive stance to the design. Explanations should be made that the design was not meant to offend anyone, and was not realized by the many people who had reviewed the design. Their culture does not seem to understand “accidents” and “forgiveness” as much as we do in the United States, so blaming fault would not be a good idea. However, at the same time the enraged nation must understand that the design is not new, and that it has been on the market for a very long time. I would also go as far as presenting the designs and explaining that it was supposed to mimic the set of Chinese Temple bells and not the Arabic word Allah. It would be very important to make clear most employees working at Footwear Bangladesh are Muslim themselves, and they would never do anything to disrespect their own religion. Also, it would be necessary to immediately clear up the assumption that the company is owned by a Jewish family. Aside from those immediate initiatives that should take place by management, Footwear International must ensure the safety of their own employees. The threats given by the youth should be taken very seriously. I think there would be even more consequences if injury occurred to any employee because the
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