Footwear

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FOOTWEAR RETAIL SCENARIO INDIA

Centro Estero delle Camere di Commercio del Veneto Representative Office in India

The Indian footwear market is estimated to be over INR 10,000 crore in value terms and has grown at the rate of 810 percent over the last couple of years. Menʹs footwear accounts for almost half of the total market, with womenʹs shoes constituting 40 percent and kidsʹ footwear making up for the remainder. The market is substantially brand-driven, as is evident from the fact that branded footwear constitutes more than 42 percent of the total market size.

Centro Estero delle Camere di Commercio del Veneto Representative Office in India

One-fourths of the total footwear sales (i.e. INR 2,500 crore) happen through
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Retail Formats Company owned exclusive Franchise owned exclusive

2003 917 340

No of outlets 2004 858 540

2005 812 560

Opportunity in Ladies & Kidsʹ Segment
As footwear retailing in India has remained focused on menʹs shoes, there exists a whale of opportunity in the exclusive ladiesʹ and kidsʹ footwear segment with no organized retailing chain having a national presence in either of these categories. This is especially surprising as in line with global trends women are the key decision-makers for buying footwear. Of the total footwear market, ladiesʹ shoes account for almost 40 percent though the unorganised segment constitutes 8090 percent of this market, indicating a significant marketing opportunity for organised players. With the Indian woman becoming more brand-conscious as opposed to the past state of being product-conscious, more and more internationally renowned players are expected to enter the Indian market to fill this need-gap. Further, given Indiaʹs very young population, the market for childrenʹs footwear is also attractive for new organized players to enter and earn supernormal profits. The London-based Carlton group became the first overseas player to enter the Indian womenʹs footwear market when it set up its first store at the MGF Metropolitan Mall in Gurgaon
Centro Estero delle Camere di Commercio del Veneto Representative Office in India

recently. Leviʹs has also announced
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