Ford Competition

1834 Words8 Pages
In a present day of global warming, environmental issues, labor unions, and other impacts, the automobile industry is in an era of instability and change. Ford Motor Company has been traditionally considered one of the "Big Three" in the auto industry, but they are not adapting as well as hoped to the changing industry, and will have to strategize to survive in a struggling industry.

There are many different risk factors for Ford and its competitors. In this paper we will look at two competitors for Ford that are also considered to be members of the "Big Three" and coincidently, are not adapting to changes in the auto industry as quickly as other competitors. These other companies are General Motors (GM) and Daimler Chrysler. We will
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In the category of other economic factors, issues such as a contraction within the housing industry, CO2 emission standards, crowded market place for new cars and trucks, more efficient production by foreign companies (Toyota 's Total Production System which is a just-in-time production that other companies have attempted to emulate with little success) and a downward trend in buying are all risk factors that the entire industry needs to take into consideration.

The first video watched on is a video with Ford 's CEO Alan Mulally, the first of two. The CEO was at an auto show, introducing a new cross over vehicle. Risks that are alluded to in this interview are centered on the large truck and SUV markets versus the smaller vehicles and cross over vehicles that are being produced. A major problem Ford had seen in the past was that consumers and industry analysis had not seen them as moving forward into the future, and matching consumers wants and demands as well as some of the foreign manufacturers.

The second Ford video with CEO Alan Mulally shows the outcome of Ford 's realization that they need to concentrate on other markets and producing new vehicles. For the first time in two years, they are in the black for the current quarter (at the time of this video). However, when asked if the trend will continue, the CEO acknowledges that because of having to reduce production during the 3rd quarter (due to a lower buying trend) that it is a
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