Ford Hybrid Marketing Plan

Car ownership depends on the living status of every person. Developing countries import cars in highly industrialize country with different brand,design and quality. Based on the data gathered by International Car sale Statistics that there is an increased demand of car in Asia and North America. It was estimated that there are 77million of new cars will be produce globally at the end of year 2016. The major source of the car was assembled in china which quadrupled there production. The Philippines was ranked the highest of car owners showing the highest level of motive for upgrading. Different factors was considered, these are: 1. Car is a symbol of success , 2. They view their cars as a means of transportation to get them wherever they are going. The Philippines Statistics Authority (PSA) reported that as of 2016 there are 980,000 cars in the Philippines. The increased of the demand of car may be good in the economy but not in the environment. Mining industries will gain more profit in producing raw materials to supply the need of cars globally resulting to a decreased of non renewable resources. Land degradation, decreased of natural fuel reserved and pollution in to the environment was the result of the increased of car production globally. On the other hand car ownership has a good and bad impact in to our lives and in to the environment. Car has a greater contribution most specially in transportation but it is one of the factor source that damages our

Introduction Automobile usage has increased in America and elsewhere in the world. In a research done by Sutherland, J., et al. (2004) “The US has a contributed to 200 million passengers in cars and light truck over the past few years. Further in 1990, studies showed that US cars increased six times faster than human population. The leaders in the automotive industry must adopt some key elements to ensure success in this fast-moving environment. They must invest in knowing their markets, building brands, adapting product strategies and taking long-term view on their goals and objectives. This paper outlines some of the key factors which should be considered. Environmental factors automotive designers and engineers have always said the main threats in the American Automotive industry are the environmental factors such as fuel economy and the clean air regulations. Automotive Emission posed different problems than manufacturing discharges such as coal smoke. Increased fossil-fuel emission has resulted from the million car increase. Irritation smog, which is comprised of carbon monoxide, hydrocarbons, sulfur oxide and other various chemical mixtures are cited in major cities such as Los Angeles. These auto emissions are also said to cause headaches, visual pollutions, contribute to lung cancers and other respiratory disease. In the end, the engineers have designed cars that are better environmental performers, cost effective and fuel efficient to reduce the environmental

The situational analysis is done to analyze the different environmental forces that can affect the sales and acceptability of the new product. In the later sections, the marketing objectives, the target segment for the new car, action programs, and marketing mix (product, price, promotion, and place) have been discussed in a view to set a roadmap for the company on how it can better market and sell its product to the most potential segment of the consumers. The marketing budget has been presented to give an estimate of the expenditures and expected revenues for the year. Finally, the ethical considerations for the marketing plan have been discussed which are also

In terms of transportation, green design ranged from changes in the engines of conventional cars to take unleaded petrol and to reduce fuel consumption, to Anthony Howard’s Africar (a cheap, wooden vehicle designed for Africa). Volvo in Sweden renewed its long-term commitment to making environmentally friendly cars and buses, while Renault in France designed an electric car. Modifying existing vehicles is a step in the right direction but it does nothing to limit the ever growing number of cars on the roads. If population growth has to be limited, so does the growth in cars. Many greens would prefer to walk and cycle or to use public transport. Once the will exists to improve and expand the latter, many more opportunities for the green transport designer will occur.

From the graph above we have determined that the changes in the sales growth rate in 1994 are slightly more sensitive that those in 1993, but the graph over all is not very steep which shows that

The authors reveal the “desperate delusion that alternative fuels can solve the ecological catastrophe that is the private car”. Corn-based ethanol produces more CO2 than oil-based petrol “if all the energy used in the growth phase is properly accounted for”. Corn-as-fuel also takes up five times more land than corn-as-food. Using hydrogen or electricity to power US cars would need more dirty coal as an energy source. Either that or an area as large as the state of Massachusetts for solar panels, or New York State for wind turbines, or 200 new nuclear energy plants. (Mugyenyi and Engler, 2010, p.106-113) “There is no such thing as a green car,” the authors conclude. “Unsustainable” would barely describe the car’s environmental failure if the rest of the world were to adopt US patterns of car ownership and driving behavior (Mugyenyi and Engler, 2010, p.114).

One of the largest car manufacturers in the world is located in Japan which is Toyota. Toyota’s employees believe in the high technology and innovation to provide their products to their customers. However, they should invest more money and their attention more to manufacturing more of the eco-friendly cars ("Business Overview", 2011).

Similarly government regulations in the United States and Europe are tightening up, consequently requiring cars to be cleaner and more fuel efficient. As a result, the collaboration with BMW is paramount to getting the most fuel efficient vehicles to the market in a timely manner so that GM can harvest a substantial profit. (3) In addition General Motors is working on the next generation of fuel efficient and gasoline free vehicles to help reduce the impact of the vehicle on the environment, while preserving personal mobility, which further indicates its commitment to innovation. (6)

When making an analysis on why more companies are going green and to what are the benefits, the first argument that comes to mind are the government requirements that are now being required. Corporations are made to pass certain certifications to ensure that they are being environmentally responsible. A key industry that has been hit hard by such requirements is the automotive industry. The government in an effort to reduce the exhaust and evaporative gases that automobiles emit, have handed down regulations that must be implemented within a certain time frame. One program that the government came out with is called Light-Duty Vehicle Greenhouse Gas Emissions Standards Program. This program gave new standards for vehicles that are manufactured

Analyzing sales data of Novartis AG, we see 40% increase in sales for 10 years. At the same time, the significant decrease in sales was in 2010 and 2011. This can be explained as consequences

Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology. This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for

The automotive industry designs, develops, manufactures, markets and sells motor vehicles, and is one of the world’s most important economic divisions by profits. This analysis focuses on the industry, specifically, manufacturers of automobiles. There are five competitors in the StratSim environment: Firm A, B, C, D, and E. Industry sales in the most recent year were 4.3 million units, with expected growth in the next year. Within this industry, there are seven-vehicle classes: Economy, Family, Luxury, Sports, Minivan, Truck, and Utility. There are two new classes with potential – if properly marketed.

One driving force of change is technology. The automobile industry is constantly focusing on technology in order to make themselves and their cars better. They constantly compete to be the “first” one to have the newest and best idea. One of these ideas is an electric vehicle. GM, Ford, and Toyota all have electric automobiles. GM has the Chevy Volt. Volt One of Ford’s electric cars is the Electric Ranger. Ranger Toyota had the Rav4 EV, but due to discouraging sales it stopped production. “Toyota remains committed to developing an "Eco Vehicle," one that will have a minimal impact on the environment.” Rav4 One purpose of the electric automobiles is to have the ability to drive to work using only electricity. Currently during longer trips you would have to use a combination of electric and gasoline power. Electric Car

General Motors has always had a reputation of diluted products. They had many vehicle lines with many differend brands. This idea was to offer a product that appealed to many different target markets. They have since simplified their product lines by selling off certain brands. Oldsmobile, Saturn, Saab, Hummer, and Pontiac have been disbanded and the new General Motors is a tighter more organized business as a result. Cadillac and Buick have seen steady growth within their sector and have been marketed very well to date. Cadillac is seen as prestigue symbol and has a larger pricetag than any of the other models. Buick is showing phenominal growth with an introduction of new products that is taking the focus of

What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet, can be done safely and in style, with effortless routine, while clearly stating that you are contributing to the “green” way of life. Environmentalism, which is associated with the color green, is a broad philosophy and social movement which is centered on a concern for the conservation and improvement of the environment (Wikipedia, 2009). This movement is