Ford Hybrids

Critically evaluate the assumptions on which your forecasts are based. What developments could alter your results? Is Mr. Cowins correct in his belief that Hampton can repay the loan in December?

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

Last month, at the world famous Detroit Auto Show, the Ford Motor Company revealed details on one of its best-selling models, the Ford Fusion. Scheduled to be available for purchase this summer, its newest version is the 2017 Ford Fusion Sport. While the revitalized model boasts 325 horsepower and a V6 turbo engine, automotive enthusiasts say the biggest takeaway from the scheduled launch is its high performance suspension system, which allows the model to practically "jump" over potholes, multiple news outlets reported, including Fox News.

b. UA offers products that are closely-related and non-essential and is therefore subject to the fashion preferences of the public

D. defining some broad product-markets where you may be able to operate profitably 17) The product life cycle

Given your previous estimate from 1 and 2, estimate the total cost of driving the hybrid model for one year. Also estimate the total cost of driving the non-hybrid model for one year. Calculate the savings offered by the hybrid model over the non-hybrid model.

D. New products offerings by a competitor may require adjustments to one or more components of the firm’s marketing mix

1. (TCO A) In the opening case, Honda was developing both hybrid electric vehicles and hydrogen fuel cell vehicles. Which do you think would take longer to diffuse through the market and why? (Points : 40)

C. How did this affect the product’s marketing mix price, promotion, packaging and distribution decisions?

(1) Summarize and justify alternative scenarios (i.e., compelling stories about the future) ranging from pessimistic to optimistic with regard to market performance of hybrid cars.

The issues that could affect the demand for hybrid cars would be if the price of gasoline could be stabilized at a good price and the price of the hybrid was more expensive or cost the same as the conventional cars. The consumer would have to decide whether to purchase a conventional car in which they would have a much bigger selection or to purchase the hybrid car which has a much smaller selection to choose from. In this type of scenario, it would just depend on the consumer's preference.

2. Product Line and Positioning Choice – The product line itself has to be determined. Is it

A number of hybrid vehicles have been built and tested since 1980. Some of these vehicles have impressed analysts with their performance and low levels of exhaust and petroleum consumption. Interest in hybrid vehicles jumped in late 1993 with the announcement of funding for

The procedure for this model is to collect several periods of history relating to the independent and dependent variables themselves, establish the relationship that minimizes mean squared error of forecast vs actual using linear or non-linear and singular or multiple regression analysis.

Figures of different hybrid models will also be included as well as a table comparing the costs of various hybrids to traditionally fuelled cars. This will help the audience get a sense of the price ranges for hybrid vehicles before they go out and decide to buy one. Finally, a table dealing with the performance specs of hybrids will be added to emphasize certain limitations with these models.