Ford Ka Case Essay

Other manufacturers were content to target the wealthy American could buy, not even considering the middle or lower class. Ford developed a design and a method of making the cars that steadily and continuously reduced the cost of the car, the car being the Model T. Instead of pocketing the money from the cars Ford used it to make better and more efficient ways to build a car. As a result, Ford Motor Company sold more cars and steadily increased its earnings. Henry Ford somehow managed to change people from the looking at an automobile as a luxury, and more like a convenience

Ford’s dream was to produce a moderate priced, reliable, and efficient automobile, which came with the Model T in 1908.3 A company that started out small, now had over half of the car owners in America driving the Model T.1 It was easy to operate and maintain, it also handled good on rough roads. It was the most popular automobile in history, and over fifteen million were sold. With the Model T, Ford achieved his goal to make reasonable priced cars for the average person. 2

Ford's major move in recent years is that of the technology that is in their cars. With Ford's venture with Microsoft to introduce a "smart car" that has an understanding of what types of music the driver prefers to read text messages aloud and voice commands; Ford has definitely taken the lead in terms of technology inside the car.

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

Ford Motor Company, American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. (htt28) It is the multinational corporation and the world's third largest automaker based on worldwide vehicle sales. The Company operates in two segments: Automotive and Financial Services. Automotive includes Ford North America, Ford South America, Ford Europe, and Ford Asia Pacific Africa region. Financial services include Ford Motor Credit Company and Other Financial Service. The Company manufactures or distributes automobiles across six continents. Its automotive brands include Ford and Lincoln. Other Financial Services includes a range of businesses, including holding companies and real

Ford entered into the automobile market many years ago and became the oldest car manufacturers. It is the first company which specialized in large scale manufacturing of the cars. The production of Ford cars is done in highly engineered way with the help of moving assembly lines.

For our initial strategy we wanted to choose a product line that would be most intriguing to customers in this poor economy. To initiate this we focused our products around better gas mileage, safety, and quality. In order to do this we needed to evaluate consumers’ needs and desires when making a high involvement purchase such as a car. We believe the best target market for this type of car would be a middle class family that does not have as much disposable income due to the recession in our economy.

Building on its success in the European market over the past few years, Mercedes-Benz Canada has launched the Smart Car in Canada! Following a few modifications to meet Canadian safety and emission standards, Mercedes-Benz is currently selling the Smart in Ontario as a trial before a full North American launch the following year. The Smart is unique - almost revolutionary in the auto market. The people at Mercedes believe that the market for the Smart is untapped with virtually no direct competition in North America. Mercedes desires to be the first to market before the competition launches a competing niche vehicle in the competitive North American Market. However, GM,

There were opportunities in India and in China to diversify the market and raise revenue for Ford Motor Company by introducing new vehicles that was suitable for their population and needs

In 1992, Ford Motor Company decided to produce a world car, that is, a car that would be produced and sold internationally with little variation in the vehicle between markets. This world car was named the Ford Contour and Mercury Mystique for the North American market and the Ford Mondeo for the European Market. All of these models were built with a 90% similarity due to body design differences, local conditions and mandates.

Ford was created in 1903 by Henry Ford in Detroit, MI. He quickly revolutionize the development of the automobile as a product and he also was the visionary behind the assembly line for mass production, and in turn made it possible for automobiles to become more affordable for the average household. Ford had a strong belief in his mission statement, which defines the kind of actions that are needed to fulfill organizational goal. However, Ford also had a vision statement that helped drive its global organization to reach its higher performance levels. Both areas assist in the overall foundation that Ford’s strong beliefs stand on. Both mission and vision statement are factors that solidify the success and strategic direction in the automotive industry.

Ford Motor Company preserves its place as one of the largest makers of vehicles globally by making changes to its strategies. Ford needs to create a plan of action and ideas that react to the most substantial effects from outside divisors in the motor vehicle industry globally. The Five Forces analysis of Ford Motor Company recognizes the most significant outside elements and how they affect the company, rendering data that helps in management’s decision-making process.

2) There are significant differences between the traditional Porsche customer and Cayenne and Panamera customers. The traditional Porsche customer is interested in exclusivity, in having a niche car, different than others. The Cayenne and Panamera customers are also interested in the utility of the car. In other words, they are interested in the storage capacity of the car and in the power of its engine. There are also financial differences between these types of customers. The traditional Porsche buyers have greater financial power in comparison with other buyers. This means that the Cayenne and Panamera customers' purchasing decision process is also based on the price of the car. Therefore,

Ford strategy is serving customers in markets with a family of best in class vehicles from small, medium, and large cars, utilities and trucks. Each vehicle delivers high quality, fuel efficiency, safety, smart design and value to bring profitable

Sullivan Ford Auto World should position itself as a distributor of low-end to middle-low end models of Ford cars to capture its target market. It can sell its low-end models to Generation Y and Generation X, with both generation