Ford Marketing Plan

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

Ford Motor started to align its marketing strategies with the company 's drive for the "One Ford" concept where it unites the different regional units to create common global products that share the parts, design, and engineering to promote a single Ford brand (Ford, 2013),

Organizations that strive to be a leader in an industry must look beyond their domestic boundaries and expand into international markets. The Ford Motor Company remains the second largest automotive manufacturer in the United States and fifth largest automotive manufacturer in the world with Toyota leading the way. This essay will address the Ford Motor Company’s strategic approach to compete internationally and identify which resources and capabilities make it attractive to compete internationally. Additionally, the Ford Motor Company’s diversification strategy options will be described. Lastly, we will identify how chosen diversification strategy options would lead to a strategic fit for the Ford

Fords tangible assets are the easiest to identify but these aspects are not to obtain the company value but to find potential areas for generating profit. (Grant, 2016) Their company Vision states, “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership. The company not only focuses on automobiles but other possible aspects of transportation.

Despite the wintry conditions, cold and very windy, each dealership was packed with potential customers browsing the lots and test driving new vehicles. Everyone gets a “rush” when in the market for new cars, maybe because we do it so infrequently! Even before dealing with any salespeople, Mike was eager about checking out the 2013 models, and what cool new features are now available. Even though Mike knew he wasn’t going to be making a purchase, he was excited to see what kind of strides Ford had made since the infamous government bailout of 2009.

The early history of Ford Motor Company illustrates one of Henry Ford’s most important talents an ability to identify and attract outstanding people. He hired a core of young hard working men who believed in his vision and would make Ford Motor Company into one of the most successful businesses in the world. The new company’s first car, called the Model A, was followed by a variety of improved models. In 1907 Ford’s four-cylinder, $600 Model N became the best-selling car in the country. But by this time Ford had a bigger vision: a better, cheaper “motorcar for the great multitude.” Working with a hand-picked group of employees he came up

General Motors has always had a reputation of diluted products. They had many vehicle lines with many differend brands. This idea was to offer a product that appealed to many different target markets. They have since simplified their product lines by selling off certain brands. Oldsmobile, Saturn, Saab, Hummer, and Pontiac have been disbanded and the new General Motors is a tighter more organized business as a result. Cadillac and Buick have seen steady growth within their sector and have been marketed very well to date. Cadillac is seen as prestigue symbol and has a larger pricetag than any of the other models. Buick is showing phenominal growth with an introduction of new products that is taking the focus of

Ford was created in 1903 by Henry Ford in Detroit, MI. He quickly revolutionize the development of the automobile as a product and he also was the visionary behind the assembly line for mass production, and in turn made it possible for automobiles to become more affordable for the average household. Ford had a strong belief in his mission statement, which defines the kind of actions that are needed to fulfill organizational goal. However, Ford also had a vision statement that helped drive its global organization to reach its higher performance levels. Both areas assist in the overall foundation that Ford’s strong beliefs stand on. Both mission and vision statement are factors that solidify the success and strategic direction in the automotive industry.

Ford Motor Company is an American automobile manufacturer founded and headquartered in Dearborn, Michigan but incorporated in the state of Delaware. The company was started by Henry Ford in 1903 and is historically famous for the creation and implementation of the assembly line in manufacturing processes. Ford’s mission is to produce and sell automobiles – cars, trucks, SUVs, etc – from the ones initially designed and engineered by Henry Ford all the way through the newer versions created in the last few years. (Profitable Growth for All, 2012)

The Ford Motor Company, founded in 1903 by Henry Ford, is synonymous with American innovation and capitalism. With iconic branding and revolutionary

Ford in 2011 is on the rebound, having recovered from the darkest hours in the late 2000s. The company for the company is that many of its competitors are also rebounding, and there are significant long-run changes in the automobile industry. Ford needs to determine a strategy that will take the company through the next decade, and improve the company's competitive position. The company has four of the top fifteen best-selling cars in America, but also needs to set strategy globally, as many of the best automobile growth markets are overseas. Another strategic consideration is that CEO Alan Mulally remains in the process of changing the organizational culture at Ford, which had become stagnant and unresponsive to the changes in the industry environment.

Ford's current chairman and CEO, Bill Ford has a simple strategy, "Our vision for the future is simple: We want to build great products, a strong business, and a better world." Ford's vision is, "To become the world's leading consumer company for automotive products and services"

Faced with an overwhelmingly complex situation, Alan Mulally has been brought in as Ford Motor Company's new president and CEO. As diverse global dynamics confront the company and competitive pressures continue to build, he has the challenging task of improving Ford's brand image and returning the company to profitability. Mulally has invited your consulting firm to advise his management team on restoring the company's reputation and viability. Assigned to the project, you have been asked to evaluate Ford's situation and prepare a report with the following content:

Ford strategy is serving customers in markets with a family of best in class vehicles from small, medium, and large cars, utilities and trucks. Each vehicle delivers high quality, fuel efficiency, safety, smart design and value to bring profitable

Sullivan Ford Auto World should position itself as a distributor of low-end to middle-low end models of Ford cars to capture its target market. It can sell its low-end models to Generation Y and Generation X, with both generation