Ford Motor Company : An American Automotive Company

Ford Motor Company, American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. (htt28) It is the multinational corporation and the world's third largest automaker based on worldwide vehicle sales. The Company operates in two segments: Automotive and Financial Services. Automotive includes Ford North America, Ford South America, Ford Europe, and Ford Asia Pacific Africa region. Financial services include Ford Motor Credit Company and Other Financial Service. The Company manufactures or distributes automobiles across six continents. Its automotive brands include Ford and Lincoln. Other Financial Services includes a range of businesses, including holding companies and real

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. It is a publicly traded company on the New York Stock Exchange. The Company has about 198,000 employees and 90 plants worldwide with the automotive brands include Ford and Lincoln. The Company also provides financial services through Ford Motor Credit Company. The revenue of the company is $136.26 billion with a net income of $20.21 billion by 2011.

Ford Motor Company has been and till the date is known as the king of innovations in the automobile industry. Their research & development department and innovation of interchangeable parts in moving assembly lines resulted in extraordinary global extension for them. They are an old heritage who ruled and still doing impressive jobs in the global automobile market. Some prestigious motor brands are also owned by Ford.

The Ford Motor Company’s Lincoln marque has fallen far since 1998, the last year it was the top selling luxury automotive brand in the United States. These days, the segment is dominated by BMW, Lexus, and Mercedes-Benz with Audi, Cadillac, Acura, and Infiniti also outselling Lincoln.

Ford Motor Company is an American automaker, it is the world's fifth largest automaker based on worldwide vehicle sales. Its headquarters are based in Dearborn, Michigan, which is a suburb in Detroit. Henry Ford founded Ford Motor Company on June 16, 1903 and it became one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. Ford Company is the largest family-controlled company in the world; it has been in continuous family power for over 110

F-Series has been America's best-selling pickup truck for 37 consecutive years, and the best-selling overall vehicle for 32 straight years. The heritage runs deep as does the loyalty that consumers have for the brand of their choice. The company has been in business since 1903, so they have weathered many storms. Going through the Great Depression and the recent Economic Crisis of 2008, crushing all opponents in sales. Ford is the best of the big three auto companies because: they didn't take the bail out, world’s best-selling truck, and has had the same idea from the beginning.

Go Further. What does that statement actually mean? To many, it may interpret into the act of pursuing their wants or needs or it could also mean breaking the limits of prior creativity and experiences. What this statement can easily be correlated to what founded this country, freedom. Freedom both describes the greatest country in the world, America, but it also arguably the greatest auto-manufacturing company, Ford Motor Company. Ford’s history is so extensive and rich, that it has influenced American lifestyle as well.

The primary activities of a company are the source of customer value. Productivity, quality, and cost efficiency are all very important factors for the operations activities of Ford when it comes to creating customer value. The Way Forward plan has certainly put the company on a path to achieve profitability and to accelerate product development to provide customers with value through improved quality. The company is currently matching foreign rivals in quality surveys, which is a positive step forward, and continuing to make its manufacturing plants as efficient and effective as possible by stressing strategies and processes to maximize operational quality and efficiency. Ford has aligned its goals of manufacturing with marketing by focusing on a customer driven strategy, aligning plant capacity with customer demand. In the area of

Ford Motor Company is an American automobile manufacturer founded and headquartered in Dearborn, Michigan but incorporated in the state of Delaware. The company was started by Henry Ford in 1903 and is historically famous for the creation and implementation of the assembly line in manufacturing processes. Ford’s mission is to produce and sell automobiles – cars, trucks, SUVs, etc – from the ones initially designed and engineered by Henry Ford all the way through the newer versions created in the last few years. (Profitable Growth for All, 2012)

The Ford Motor Company (FMC) was founded in Detroit in 1903 and began shortly thereafter exporting cars to European branches. Cross-border assembly started in Canada in 1904 and was later implemented in the European markets. The first European plant was established in 1911 in England, and this was followed with other lower volume assembly plants across the European continent. All the plants and branches assembled and sold the Model T, using American methods and practices. This proved to be a success in the beginning, but in the long run, “(…) this proved a costly and unsuccessful strategy in Europe’s diverse markets” (Bonin et al., p. 15). By the late 1920s most of its European subsidiaries were struggling and Ford had to change his

Ford Motor Company operates in two sectors: automotive and financial services. Ford Motor Company is one of the largest automotive manufacturers in the world, employing about 166,000 employee globally.

Ford Motor Company is one of the top leading car sales company in the US. They have a good reputation, a great line of vehicles, and up to date technology. But that is not what is going to sell their cars. Marketing, specifically to each generation differently is what is going to sell their cars. The baby boomers, generation x and generation y each have distinctively different values and consumer behaviors. Ford needs to understand this and gather information to conduct profitable marketing campaigns to each of the generations. After they do that, Ford Motor Company shouldn 't have a problem having people from all generations coming to buy their cars.

Ford in 2011 is on the rebound, having recovered from the darkest hours in the late 2000s. The company for the company is that many of its competitors are also rebounding, and there are significant long-run changes in the automobile industry. Ford needs to determine a strategy that will take the company through the next decade, and improve the company's competitive position. The company has four of the top fifteen best-selling cars in America, but also needs to set strategy globally, as many of the best automobile growth markets are overseas. Another strategic consideration is that CEO Alan Mulally remains in the process of changing the organizational culture at Ford, which had become stagnant and unresponsive to the changes in the industry environment.

Ford Motor Company is a public corporation that began its operations in 1903. The company designs, develops, manufactures, and services cars and trucks across six continents. Furthermore, it divides its work between two main segments – an Automotive Segment and a Financial Services Segment. The Automotive Segment is in charge of marketing its products through worldwide retailers and distributors, as well as selling them to dealers or fleet customers. This sector also provides retail customers with after-the-sale vehicle services and products, such as collision repair. The second segment, the Financial Services Segment, focuses on automotive financing products, and the offering of them to and through the global dealers of Ford’s cars and trucks. Many of these financing products include retail financing, commercial financing for the purchase or lease of vehicle fleets, and wholesale financing. Other financial service-related activities include their shares in a range of businesses, such as holding companies and real estate ventures (Gale Cengage Learning). Both segments work together in an effort to maximize shareholder value.

Faced with an overwhelmingly complex situation, Alan Mulally has been brought in as Ford Motor Company's new president and CEO. As diverse global dynamics confront the company and competitive pressures continue to build, he has the challenging task of improving Ford's brand image and returning the company to profitability. Mulally has invited your consulting firm to advise his management team on restoring the company's reputation and viability. Assigned to the project, you have been asked to evaluate Ford's situation and prepare a report with the following content: