Ford Motor Company: Business Strategy for International Marketing

Organizations that strive to be a leader in an industry must look beyond their domestic boundaries and expand into international markets. The Ford Motor Company remains the second largest automotive manufacturer in the United States and fifth largest automotive manufacturer in the world with Toyota leading the way. This essay will address the Ford Motor Company’s strategic approach to compete internationally and identify which resources and capabilities make it attractive to compete internationally. Additionally, the Ford Motor Company’s diversification strategy options will be described. Lastly, we will identify how chosen diversification strategy options would lead to a strategic fit for the Ford

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

In the following report a description and analysis of the international marketing strategy of BMW will be given. First a description of the company will be given, shortly explaining the history and elaborating on it’s current situation. Secondly an overview of the company’s activities will be provided including: products, brand portfolio, markets and other relevant information. This will lead into a discussion regarding the company’s recent performance. Furthermore a detailed description and analysis of BMW’s i-series’ international marketing activities is given which will explain market segmentation, targeting and positioning, the product strategy, market entry and distribution methods and promotion and pricing strategies. Then

Since 1983 GM and Al-Monsour Automotive Company has founded the General Motors Egypt which is currently the only manufacturer of traditional GM branded vehicles in Egypt. The Speranza Motorsis a big company which started in the 1990s with the SKD assembling of Daewoo cars. Today the main products of Speranza are from the Chinese Chery concern.

After reading the "Direct Mail" article posted in our course, discuss three things you learned related to online giving trends of donors from different generations.

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The Possibilities of Expanding the Business into New Overseas Markets As international marketing consultant of Mackie’s of Scotland, the ice cream maker, it is my duty to consider the possibilities of expanding the business into new overseas markets, successfully. The Scottish ice cream market will be researched thoroughly. The UK target market of Mackie’s will be analysed. Finally a suitable country will be chosen to market the product to.

· The firm is less stores in countries and cities in the World. In this industry, the competition is very high because both local and foreign competitors in this market while Global Star Enterprises is quite slow to expand its distribution and open more stores in many countries and cities in the World.

A company’s financial health is the deciding factor of future growth. As humans, we rely on health checkups to improve and maintain our health. Same thing goes for businesses. Without maintaining proper financial health that company will not be around long afterwards. I want to begin by presenting and comparing Ford Motor Company’s income statement, balance sheet, and cash flow to determine the financial health of the company versus two of the company’s current competitors.

The USA has an active automobile industry, and this is attributed to the availability of a market for the cars. “In 2015, the auto sales record were broken in the USA, a new record of 1,641,913 vehicles were sold up from 1,507,229 in 2014. Ford Motor Co. was among the top sellers with their sales standing at 237, 606” (Automotive News, 2016). The quality of automobiles in the USA has been improving thanks to the policies adopted by the government and the competition between players to produce quality vehicles.

During the 2007-2008 economic recession, one of the most impacted industries was the automobile industry. The Big Three – General Motors, Ford, and Chrysler were financially struggling to survive in the market. At this time, the Federal government worked closely with the Big Three in providing $17.4 billion worth of loans to cover operational costs for the companies. One major rival from the pack that withdrew the loan from the government was Ford Motor Company. Although Ford sales had been decreasing 20% from 2007-2008, Ford had prepared themselves in advance in 2006 by accepting an agreement with the United Automobile Workers. This agreement was incorporated to use company stock in order to finance half of its new retiree health care trust. During this time, Ford was led by President and Chief Executive Officer, Alan Mulally. Mulally was hired by the Executive Chairman of the company’s Board of Directors, William Clay Ford Jr., on September 5, 2006. Immediately after being hired, Mulally began business changes internally and externally by making tough decisions that strengthened the company. Changes such as remaking the product lines, accumulating a sufficient amount of capital from U.S. banks, and recreating a brand image as a result of producing the Drive One campaign. All these changes impacted the company from top to bottom by increasing profitability and increasing employee morale making Ford Motor Company the victor of the Big Three.

Ford in 2011 is on the rebound, having recovered from the darkest hours in the late 2000s. The company for the company is that many of its competitors are also rebounding, and there are significant long-run changes in the automobile industry. Ford needs to determine a strategy that will take the company through the next decade, and improve the company's competitive position. The company has four of the top fifteen best-selling cars in America, but also needs to set strategy globally, as many of the best automobile growth markets are overseas. Another strategic consideration is that CEO Alan Mulally remains in the process of changing the organizational culture at Ford, which had become stagnant and unresponsive to the changes in the industry environment.

Ford motor Company is an American Automotive company that manufactures and sells top of the line auto motives worldwide. Ford is known for the Ford F-series pickup trucks, which is “America’s top-selling vehicle (pg.721). Their product and services are trucks, cars, SUV’s, commercial vehicles and Lincoln braded luxury vehicles. The company’s headquarter is located in, Dearborn, Michigan and was founded by Henry Ford in 1903. Ford is the second in producing automobiles in United States and the fifths largest producer in the world. The goal for Ford customers is in building a strong relationship with potential customers though out experience. Ford put themselves in a pickle, and they their sales and profits and overall production and

Differentiation requires a constantly changing product line and is more successful when the company is able to offer a portfolio of products that complement each other, which enriches the experience for customers and satisfies a variety of consumer needs. And when differentiated products truly satisfy customers’ unique needs, the company is able to charge premium prices. For customers to be willing to pay a premium price, however, Ford's products must truly be perceived as unique in some way. The ability to sell goods or services at prices that substantially exceed the cost of creating the differentiated features will allow Ford to outperform its rivals and earn above-average returns.

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.