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Ford Motor Company Case Analysis

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The current situation of the Ford Motor Company, revenue of $44 billion, 6 percent above second quarter 2006. The company net income of $750 million, or 31 cents per share. Profit of $258 million, or 13 cents per share, from continuing operations excluding special items. There was a significant year-over-year improvement for all automotive operations. Ford Motor Credit pre-tax profit of $112 million. Cost reductions of $600 million; $1.1 billion through the first half of 2007. There was automotive gross cash at June 30, 20015 of $37.4 billion. Ford Motor Company sales and revenue over the last three years has fluctuated tremendously, 2005 was 176.8 billion, 160.1 billion and for the year of 2006 and 172.5 billion for 2007. The current return on investment is -10.4. The Fortune 500 list for 2014 features Ford Motor Co. at number eight.

The Artifacts of Ford Motor
Ford Motor Company current mission statement is “committed to provide personal mobility for people around the world”. With that in mind their vision is to become the world’s leading Consumer Company for automotive products and services. By improving everything they do, the company provide superior returns to their shareholders (Vision, Mission, Values). Ford Motor Company 's objective is to deliver a total return to shareholders in the top quarterly of the S&P 500 over time. The company will meet this goal by the transformation into the world 's leading consumer company for automotive products and services which

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