Ford Motor Company

1853 Words Jan 14th, 2012 8 Pages
Ford Motor Company

Corrie Madison-White

MGT/521

August 13, 2011
Andrew Rosenberg

Abstract

A mutual funds manager is trying to decide whether or not they would be willing to invest in the Ford Motor Company. In order to make an informed decision the potential mutual funds manager will look at how recent economic trends are influencing the business, strategies the company has used or could use for adapting to changing markets, tactics the company has implemented to achieve their strategic goals, and the role human resource management plays in helping the company achieve its business goals.

Ford Motor Company

Ford Motor Company is an American automaker that was founded by Henry
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The trend of having a big gas guzzling vehicle is a thing of the past. SUVs, pick-up trucks, and any other vehicle considered a gas guzzler are no longer in demand. Consumers opting to buy new cars are buying vehicles that are more fuel efficient. Since the restructuring of the big three, the industry is now producing cars that are fuel efficient, reducing emissions, and cars like hybrid and electric ones that take alternative fuels (Franchise Direct, 2003-2009).
Adapting to Changing Markets Globalization has affected Ford’s business strategies because they expanded operations worldwide. Ford manufactures and distributes automobiles in 200 markets on six continents and has 108 plants worldwide. This allows more free trade between the United States and Europe, Asia, Pacific, Central and South America, the Caribbean, Africa, and the Middle East (Ford Motor Company: International Operations, 2009). Ford Motor Company took the time to restructure the company. They also redesigned their product line during the recession and became innovative. Ford Motor Company has launched a global powertrain strategy that is building a network of flexible engines and transmission plants that improve quality and manufacturing efficiency. Under Ford Motor Company’s global powertrain strategy, next-generation engine plants worldwide will use a

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