Ford Motor Company

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Ford Motor Company: A Business Analysis Mary J. Richardson MGT 521 January 30, 2012 Erick Espinosa Developing sound strategic plans to address the changing business climate is crucial to organizations operating in today’s global environment. Throughout its history, Ford Motor Company has developed effective strategic plans to adapt the business to the changing economy while addressing the needs of their customers and employees. By analyzing the company’s strategic planning, along with its financial standing, an investor can make an informed investment decision. “Global strategy involves thinking in an integrated way about all aspects of a business- its suppliers, production sites, markets and competition. This approach…show more content…
According to Marketwatch, the company’s strength lies in its strong engineering capability. “the company engages in engineering, research, and development primarily to improve performance (including fuel efficiency), safety, customer satisfaction, and to develop new products.” (Marketwatch, 2011). “The Ford Company recorded revenues of $128,954 million during the fiscal year ended December 2010 (FY2010), and increase of 10.9% over FY 2009. The operating profit of the company was $7,149 million during FY 2010, as compared to an operating profit of $2,599 million in FY 2009. The net profit was $6,561 million in FY 2010, and compared to a net profit of $2,717 million in FY 2009.” (Datamonitor, 2011). Ford did not see such tremendous increases in their profit line without the recruiting, training and development of their employees. Ford Motor Company is a large company with thousands of employees, nationally and internationally. The human resource department is a tool that is used to provide each employee with the tools they need to be successful. Diversification in their workforce is a cornerstone of the success of the Ford Motor Company. They established work teams to function as catalyst for change within the company. “What is clear now is that use of work teams can facilitate the pursuit of quality and the drive for innovation. For example, Ford Motor Company adopted its “Quality Is Job One” philosophy, it has engaged in a

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