Ford Motor Company Essay

6355 Words Dec 25th, 2011 26 Pages
Abstract
This paper is about Ford Motor Company. Ford Motor Company has managed to stay ahead of their competitors, GM and Chrysler. In spite of the hike in the gas prices, the slump in the economy, and the housing fiasco, they have managed to survive in this tough economy. The strategies Ford Motor Company uses to conduct business consist of consumer focus, creativity, resourcefulness, and entrepreneurial spirit. Ford Motor Company is a leader in environmental responsibility and they strive to make a positive contribution to society (Ford.com 2010). Ford Motor Company strives to improve in everything it does, which in turn provides superior returns to stakeholders. Ford Motor Company research and technology goes behind every single
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There are five levels a product can occupy and Ford Motor Company products meet all five levels. Ford Motor Company is expanding their line to meet the demand for more fuel-efficient vehicles. Quality has been a central focus for Ford. High quality is critical to Ford's drive to stabilize and grow U.S. retail market share, as well as their efforts to expand sales in other markets. Ford improves quality at the early design stage by “building" vehicles on a virtual assembly line. Ford is raising the stakes and redefining what it means to deliver a quality product by giving consumers more than just defect-free cars and trucks (Sustaining Report, 2007/08).
Product life cycle is important in today’s market. The product life cycle describes the stages a product goes through from when it is first introduce to the market, until it is removed from the market. Some products continue to grow, while other product rise and fall. There are four stages a product can go through, the introduction stage, the growth stage, the maturity stage and the decline stage (Keller & Kotler, 2009). Product life cycle helps a company understand it’s positioning in the market, helps compared their products to competitors, and whether the products will success or failure. It is important for a Ford Motor Company to understand and realize when it is time to introduce their product or when it is time to withdraw a product

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