Essay about Ford Motor Company

3177 Words13 Pages
I. Executive Summary The Ford Motor Company has been facing a steady decline in market share for approximately the past twelve years. This decline is largely attributable to their reputation for building poor quality vehicles that break down easily, and rising gas prices reducing demand for large trucks and SUVs, which is Ford’s main source of sales. Ford has already taken measures in response to this slump by introducing new car models such as the Fusion, as well as attempting to make their mark in the new crossover SUV market with the Ford Edge. However, many would argue that this is just too little, too late. While the Edge does lack certain qualities with respect to its competitors, it also comes with a more affordable price…show more content…
Internal Analysis
Strengths
Ford has been in business now for over a century, giving them plenty of experience. When it comes to the Edge, the replacement parts for the vehicle are relatively inexpensive. They are much less expensive in comparison to its competitors. This is true for Ford in general as well. This is a major contributing factor when individuals go to buy a vehicle because even if a car is slightly less likely to break down than the Edge, but it has more expensive replacement parts, the individual may be inclined to take their chances since even if it does break down, the financial consequence isn’t a severe one. The Edge’s purchase price is also less than comparable crossovers, which is a definite strength to Ford. Another strength that was somewhat unanticipated is the fact that early on the Edge’s sales exceeded expectations. It was said, "The sales levels, really coming from having no brand recognition, are kind of in the same sandbox as three really great products that have established themselves over the course of several years... I don't know if I thought we could get there that soon." While they still aren’t on par with the other companies who have been manufacturing crossovers for a great deal longer, they’re still off to a strong start.

Weaknesses
One weakness that Ford has with the Edge is that

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