Ford Mustang Mission Statement

The automobile didn’t look like much with a carriage body and a lever for steering. This car was what got Ford started on the way toward the automotive industry.1

The demographic aspect for the Ford Mustang GT varies between Generation X and Millennials. Young adults in college and/or with a degree are the targeted group for this vehicle. Therefore, anywhere between 18 years to mid-40’s. The gender category is a mix of both males and females, but the majority share is dominated by males. Due to the fact that one can choose to finance the car or pay up front the income can vary. Also, when purchasing the vehicle based on how many miles it already has on it the price can differ. The car is valued at thirty-two thousand, so in terms of income I would say anywhere between sixty thousand and ninety thousand. Americans, Hispanic Americans and African Americans are the groups that highly invest in the vehicle.

Fred Meyers is a department store that created many ideas and store philosophies that became the standard in the department store industry. Creating such a things as self serve pharmacy and rooftop parking Fred Meyers has always been a novelty. Started by Fred G. Meyer originally a man on horseback selling coffee to lumberjacks and later making $3.72 billion in a year (1996) with more than 130 stores. Fred Meyers is based in the pacific northwest having many stores in Oregon, Washington, and Idaho. Fred G. Meyer came from a family of grocers and created a groundbreaking concept that gets the customer more for less.

Mustang had a sleek design that everybody liked. It was two doors, big tire, and stripes running down the hood. As stated by the book muscle cars, “the main selling point what was under the hood it was the magnificent styling that caught America’s attention and made mustang one of the most successful first year cars ever with more than 100,000 sold.” When released it only cost 2300 dollars.

Next, came the Chevrolet Camaro. When the team of specialists and engineers at GM got there head together, they formed one of the best sports cars to date: The Chevrolet Camaro. When the Chevrolet Camaro was first introduced back in 1967, it was not thought very much of. The Ford Mustang had been out on the market now for quite some time and had made a very good impression on its buyers and the spectators. After General Motors pushed the sales campaign and got the first few buyers to commit they were hooked from day one. The word of mouth quickly spread of the sheer enjoyment of the Camaro vs. the Mustang. The Chevrolet Camaro provided a cheaper and better all around alternative to the Mustang. The Camaro came with loads more options and not to mention the stand features alone out did the Mustang's. The biggest reason for sales increase was the power delivered by the Camaro. The Camaro was able to astonish the buyers with loads of power, given the time period, for a cheaper price of the Mustang. Chevrolet too competes with Ford in the bigger and better race to a super sports car. Once such creation is a 600 HP Big Block Camaro. The Camaro was developed as more of a show car to show people what can be accomplished with aftermarket products as well as the time and effort to put into a car. The horsepower that the Camaro develops is unbelievable. "Horsepower builds with straight-line progressivity from 2,000 RPM (187-HP) to 6,000 RPM (600 angry ponies)" (Karr 48 -

More than 22,000 Mustangs were ordered on April 17, 1964 when it was first released by Ford. Show rooms were visited by more than four million people and there were over 2,600 ads in newspapers. In 1974, the Mustang II began. Buyers loved it since it was smaller and had a weaker engine. This would use less fuel during the fuel crisis. Sales had tripled since the year before. It also was easier to drive because of its rack-and-pinion steering. In 1978 Mustang added many fashion features that would appeal to female buyers. The rear seat was divided into two seats even though it had been a single seat in the years before. Along with many new colors there were also pockets in the door handles, illuminated driver vanity mirrors, and "Fresno

What do I mean by the mustang is made up of sensation? A few things. The first is anytime someone wants to describe something, they usually describe it by their sensations-what they perceive to be true about the object. Very rarely will someone describe an object by what the object is literally without using sensation. Suppose someone was asked to describe what a table was like. They would describe it most likely by feeling it, looking at it, and maybe picking it up. While the object is physical, they would describe it by what their sensations of touch and sight perceive. Even if there are two identical tables, and one is asked to give a report of what they are like, he or she will not say that the tables are the same. Yes, they are made of the same material, look the same, have the same color, and same weight, but the table A is not table B. They are different physical objects each taking up different places in the space they are in. The second is someone was asked to describe what a strawberry smoothie tastes like. They would describe it by what their sense of tastes tells them about this strawberry smoothie. Like the tables, if someone were to order to identical smoothies, they are not the same thing. They cannot be the same thing because there again, two objects taking up

The Mustang got its name from the World War II P-51 Mustang fighter plane (Harris). The “five generations” evolved each year model until, in response to the 1971-1973 models, Ford returned the car to its original size and concept in 1974 (Bowling). The first generation of the Mustangs appeared in 1964 and lasted through 1973. On March 9, 1964,

The first shelby mustang was made in 1965. This car was made as a track car. Thru 1965 and 1967 they made 348 copies of this car. According to a recent poll conducted with 53 students, faculty, and staff of Crane High School,91-percent of them prefer mustang over camaro. The reason being of them choosing mustang over the camaro is that the mustang has better exhaust. Also it is 5.4 decibels louder than the ZL1. In the show head to head they said that the mustang beats the camaro in handling (5).

In May of 1968, the Ford Motor Company, based upon a recommendation by then vice-president Lee Iacocca, decided to introduce a subcompact car and produce it domestically.  In an effort to gain a large market share, the automobile was designed and developed on an accelerated schedule.  During the first few years sales of the Pinto were excellent, but there was trouble on the horizon.

The branded product at the heart of the SLP is the Ford Mustang. The Mustang was first introduced in 1964 and has become one of Ford's most iconic brands (Damian, 2006). Automobiles in general are a good subject for the study of branding because the car itself changes every year, but the brand does not. Over time, specific brands become associated with particular attributes, in terms of product category, positioning, price, and in the case of cars their styling, design and the lifestyle attributes that are associated with that vehicle. The Mustang has gone through roughly five iterations, and is currently in its fifth generation (Markus, 2010).

Ford was created in 1903 by Henry Ford in Detroit, MI. He quickly revolutionize the development of the automobile as a product and he also was the visionary behind the assembly line for mass production, and in turn made it possible for automobiles to become more affordable for the average household. Ford had a strong belief in his mission statement, which defines the kind of actions that are needed to fulfill organizational goal. However, Ford also had a vision statement that helped drive its global organization to reach its higher performance levels. Both areas assist in the overall foundation that Ford’s strong beliefs stand on. Both mission and vision statement are factors that solidify the success and strategic direction in the automotive industry.

A mission statement addresses the actions that are needed to meet the organizational objectives of a business goal (Thompson, 2015). Ford Motor Company’s current mission statement is about the response to current challenges that company has experienced in dealing with new market risks, such as the American recession and the global financial crisis that started in the late 2000’s (Thompson, 2015a). Ford’s mission statement is “One Team, One Plan, One Goal (Thompson, 2015a). The company’s mission statement emphasizes teamwork to achieve synergy at Ford (Thompson, 2015a). It is important for Ford to unify all of their organizational stakeholders into one cohesive unit.

After an investigation by the US International Trade Commission, in 1983 President Reagan imposed a 45% tariff on imported bikes and bikes over 700 cc engine capacity. The new management deliberately exploited the past appeal of their big machines, building motorcycles that purposely adopted the look and feel of their earlier models. Quality increased, technical improvements were made, and buyers returned. Harley-Davidson once again became the sales leader in the heavyweight (over 750 cc) market.

The mission statement of Ford is not written because in past decades, U.S. vehicle industries have changed dramatically. However, Ford has a vision statement which can be substituted for mission statement, “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.”