Ford Pinto Paper

1349 Words Jul 26th, 2011 6 Pages
Ford Pinto Case Study The Ford pinto lasted from the 1960’s to the late 1970s and was highly controversial. This poorly made automobile came from a production race between the USA and Japan, where the United States promised an affordable, fuel efficient, and reliable car. Because of the hasty production, it left Ford with a flawed, dangerous, and untested product. The outrage over the obvious safety flaws of the Ford Pinto caused leaders to call upon their values, mission statement, and ethics. The outcome and actions taken in this case left consumers with a loss of confidence and respect for the Ford motor company and its leaders. In the late 1960’s the American auto industry was facing the large challenge of selling American made …show more content…
Ford did not keep their integrity in the ford pinto case; it is not socially responsible to put people in danger because a company makes a mistake they find too expensive to fix. Ford could have done the right thing and fixed the pinto but chose not to due to costs. Another principle of Ford is “Our work must be done with our customers in mind, providing better products and services than our competitors” (vision & mission, Ford n.d.). With the case of the Pinto Ford had nothing in mind but themselves and was not doing the right thing for the customer. The corporate culture set by the actions that took place in the ford pinto case was that ford company acting with greedy, selfishness, and no concern of the wellbeing of its customers. Ford’s current mission statement is "We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world." This is close to what it was in the 1960s; however with Japan closing the once thought insurmountable gap in sales American auto makers had to change. Japan had discovered a way to build smaller more fuel efficient and low-cost cars. American car manufacturers were still stuck on bigger and better as the American standard. As stated before Ford’s response to Japanese autos was the Pinto, a fantastic idea plan poorly executed. Ford knew the

More about Ford Pinto Paper

Open Document