Ford Super Duty Truckss

Ford Motor Company has award winning best in class towing and payload. A new feature that Ford has added to their

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

Ford has a very strong brand name and offers wide range of cars like automobiles, commercial vehicles, luxury vehicles etc. they also target different set of customers.

Already known as a true workhorse, the all-new F-150 was redesigned for 2009 to improve upon its already impressive towing and hauling capabilities. With its new high-strength, lighter-weight chassis - the strongest frame in its class* - the 2010 F-150 features best-in-class towing and hauling.*

Gryglak, Adam. "ALL-NEW FORD-ENGINEERED, FORD-TESTED, FORD-BUILT DIESEL MAXIMIZES 2011 SUPER DUTY'S PRODUCTIVITY | Ford Motor Company Newsroom." Home | Ford Motor Company Newsroom. 31 Aug. 2009. Web. 05 Jan. 2012. <http://media.ford.com/article_display.cfm?article_id=30879>.

for a powerful and dependable truck that will meet the needs of the hardest working-man.

The quality of Ford trucks is well known to its consumers. A durable, stylish truck, with award winning safety features and cab comfortability, are what consumers expect. While car/truck buying can be an emotional process, getting the best vehicle for the value is vastly important to all customers. The Ford F-150, for 39 years has been supplying quality trucks that do everything from hauling heavy payloads, to vacationing and functioning as a city vehicle seamlessly. Fuel economy and gas mileage are a concern for consumers today in the truck market. Ford has just recently introduced a diesel engine for the F-150 that will help further meet the preference and taste of most consumers. According to Green Car Report, “Diesel engines are proving

Marketers of the F-150 truck line traditionally target the construction industry with heavy towing capabilities and large carrying capacities. In January of 2015, “Ford starts most comprehensive truck marketing campaign to introduce the toughest, smartest, most capable F-150 ever” (Ford Motor Company, 2014). Marketers again target the working class men who depend on reliability, durability, and capability. Ford bombards the television ads, radio talk shows, consumer websites, print ads, and Hispanic sports competitions with information promising toughness. On the first day of the campaign, Ford placed three television commercials during a nationally televised college playoff football game showcasing the 2016 F-150. The first commercial, forward march, introduced the F-150 as being tougher, smarter, and more capable than the competition. The second advertisement, what’s next, concentrated on innovations such as a remote releasing tailgate, LED lighting, and a three hundred sixty degree exterior camera. The third commercial, move it, let consumers know that the 2015 F-150 has the best-in-class, six ton capacity payload (Ford Motor Company, 2014). The official Ford website has various videos informing the consumer on various topics including: road handling, an aluminum body that reduces the truck weight by seven hundred pounds, six ton load capacity, back up turning knob control and camera, safety, fuel efficiency, strength, and innovation (2014).

Based in the engine of the Ford F-150 has a 290 horsepower 3.3 liter V6, meanwhile the Chevrolet Silverado has a 4.3 liter V6 that makes 285 horsepower. The F-150 also has EcoBoost in V6 and V8 engines that makes 395 horsepower, also the Chevrolet Silverado has a 5.3 liter V8 and makes 355-horsepower and a range-topping 6.2-liter V8 that makes 420 horsepower. Based on fuel economy Ford benefits its aluminum construction , which will really save hundreds of pounds of weight. The Ford F-150 is one efficient truck. The most efficient truck in F-150 is the 2.7-liter V6 with a rear wheel drive and the ten speed automatic transmission.

The Ford Raptor F-150 is the ultimate 4 wheel drive that’s built for extreme conditions. One of the most powerful trucks in its category, it grabs attention no matter where you go. The Ford Raptor F-150 has won countless awards, including the best Pickup Truck in 2015, best towing capacity and best payload capacity in its class. Without a doubt, the Raptor is the best of the best.

Rugged, stylish, comfortable, economic, and most of all, dependable. The Ford F-150 is the pickup truck that changed the nation. From its very beginning, the Ford truck has taken care of its owner’s necessities from hauling hay to visiting family and friends. Since its inception, the Ford Motor Company (FMC) has earned the loyalty of its customers. Most of all, the ford pickup truck has earned the respect of farmers, families, and businessmen alike. How did the FMC earn the loyalty of the people? By creating the highest value possible for its customers. Ford provided the most reliable and economical vehicle in its time.

The most important aspect of maintaining a Ford EXP is to ensure that the worn out components are replaced according to the suggested timelines of reliable mechanics. Hunt Auto Parts can truly help with that as it has connections with thousands of car part dealers around the country. These dealers only house high quality spare parts that

Ford still manufactures lots of the militaries equipment. In 1942 ford halted all civilian manufactured vehicles to manufacture trucks, tanks, jeeps, and even bombers. By the end of the war the ford auto company produced roughly 277,896 military vehicles.

The amount of cash that Ford is carrying on its balance sheet is too much considering that additional money not used for the advancement of the company belongs to the owners of the firm, the shareholders. Having too much cash on its balance sheet will be a disincentive to Ford’s employees who consequently will feel not feel an urgency to perform and add value to the company. Notwithstanding the fact that the company is always on the lookout for acquisition targets even after already purchasing Jaguar Cars, Volvo Cars, and Land Rover in the past ten years, it is imperative that the company does not engage in such activities for the sole purpose of “empire

Faced with an overwhelmingly complex situation, Alan Mulally has been brought in as Ford Motor Company's new president and CEO. As diverse global dynamics confront the company and competitive pressures continue to build, he has the challenging task of improving Ford's brand image and returning the company to profitability. Mulally has invited your consulting firm to advise his management team on restoring the company's reputation and viability. Assigned to the project, you have been asked to evaluate Ford's situation and prepare a report with the following content: