Forecasting and Demand Planning

2752 WordsSep 27, 201012 Pages
Integrated Planning – Module 2 1 Agenda • Forecasting, • Factors influencing Demand • Basic Demand Patterns • Basic Principles of Forecasting • Principles of Data Collection • Basic Forecasting Techniques, Seasonality • Sources & Types of Forecasting Errors Forecasting can be conducted at various levels Strategic Required for • Product life cycle • Long-term capacity planning • Capital asset/equipment/ human resource management Examples • Product line transitions • Annual volume out 3-5 years • Buy/build/lease decisions Financial • Budgeting • Financial reporting • Working capital management • Production scheduling • Purchasing • Resource planning • Customer service management (product allocations) • Total…show more content…
Characteristics of demand Factors influencing demand - General business and economic conditions - Competitive factors - Market trends - Firm‟s own plans - Government regulations - Technology changes - Others… Characteristics of demand Components
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