Essay On International Marketing

The retail division has accepted an awesome part all through the world in extending productivity of customer items and endeavors. It is similarly the second greatest industry in US to the extent amounts of agents and establishments. There is no denying the way that most of the made economies are particularly relying upon their retail territory as a prepare of advancement. The India Retail Industry is the greatest among each one of the organizations, speaking to more than 10 percent of the countries GDP and around 8 for every penny of the work. The Retail Industry in India has drawn nearer as a champion among the most dynamic and snappy paced organizations with a couple of players entering the market. Regardless, every one of them have not yet tasted accomplishment in perspective of the generous beginning hypotheses that are required to measure up to the underlying speculation with various

Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. According to the American Marketing Association (AMA)"international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In today’s competitive environment, there is a necessity for many companies to be globalized, to remain in this competitive market and satisfy customer’s needs across the world.

From this course, I learned plenty of international marketing principles and knew that international environments are quite different from countries to countries. Each market you enter is different, and what works in one country or region will not work in another. As technology creates leaps in communication and transportation, the world continues to feel smaller and smaller. It is not that hard for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade, and no doubt, the world is tending to be more international, diverse and muti-cultural in multiple ways. In most factors that influenced international marketing, culture has a great impact on it. A marketer always has to study about the local culture in-depth before offering a product to them, and I think that well- understanding of a country’s culture is really essential for international marketing.

Making business abroad can be risky, but it can also be profitable for a company as well; thus the necessity to study in deep the country where the company will bring the business to. International companies are faced with many cultural challenges, when doing business across and inside of different borders. Identifying the significant cultural issues involved when evaluating the attractiveness of a particular location as a place for doing business can be crucial for a business. Aspects to consider when studying culture in a new place

After reading the "Direct Mail" article posted in our course, discuss three things you learned related to online giving trends of donors from different generations.

For perfect product positioning it is first required to identify the primary values of the brand and match it with the localised area. The brand's vision and mission is specified and accordingly positioning is to be done. Next step for correct positioning is to determine the competitors. Since Indian markets carries large potential the brand have to face many competitors like Zara, Levis, etc. Complete analysis of all the competitors including their values, vision, mission, offerings, market growth and reputation etc. is to be done. After evaluation the brand needs to plan strategies that would make it different from the other competitors while maintaining the culture and values (Boone and Kurtz, 2013). This may include providing different quality and styled products. The last step is to convey the brand's message and values to the customers so that the brand is able to gain public

•  India's $250 billion retail business is the eighth largest in the world and has the potential to grow 7 per cent by 2011. [McKinsey Report] For a company already dominating the world markets, this is an un-passable opportunity.

Indian consumers have become very brand conscious with the introduction of many stable products in the country.

     Cultures are varying among different parts of the globe. People with different cultures have different characteristics and viewpoints on the subjects due to diverse understanding and method of learning. During the past few decades, the international trade grows in a very rapid rate due to the advantages that it provides; “increased sales, operational efficiencies, exposure to new technologies and broader consumer choices” (Heslin). Therefore, when considering the culture aspect to current business world, it is crucial for business to understand the culture aspect because of the tremendous growth of international business as well as utilize the international market to its maximum

International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. • To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world. • To bring integration of economies of different countries and there by to facilitate the process of globalization of trade. • To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace. • To facilitates and encourage social and cultural exchange among different countries of the world. • To provide better life and welfare to people from different countries of the world. • To provide assistance

International education activity contributed $16.3 billion in export income to the Australian economy in 2010–11. Because of this it is necessary the companies includes in the market these students. Use of new technologies along with the convenience and speed of the fast food service make the proposed activity to be effective.

Cultural difference between countries raises many issues for firms entering foreign markets. Understanding the local culture is the initial step in helping firms better understand the

In the past few years, Indian Retail sector has seen tremendous growth in the organized segment. Major domestic players have stepped into the retail arena with long term, ambitious plans to expand their business across verticals, cities and formats.

Whenever a company is entering a new market it has to take into consideration the cultural differences between countries. Based on the case study analysis, the difference between the two countries in terms of eating out habits and eating preferences seem not to be understood by the Denver headquarter. Denver headquarter believes that it can enforce the same business model applied in the U.S to its stores in China, regardless of local preference. In addition, Foster seems to lack knowledge about the Chinese culture because she was not familiar with the market in China, as she had no experience working internationally. There was a lack of cross-cultural communication between Chen and Foster; even though, Chen had experienced both cultures while studying abroad in the U.S.

The big issue that every company has to encounter when they first enter to the oversea markets is cultural differences which is one of the keys to international business success. Thus, firms, that want to do global business, need to be awareness and have a good understanding of different cultures and, then use that learning to be beneficial for their products and services. One key of doing business globally in different cultures is to be able to adapt to the new cultures or environments to provide the services and products more effectively to satisfy the consumers.