Foreign Market Strategies

Exporting Gives us instant market access into a new market making us able to maximize revenue in a short amount of time. A disadvantage of exporting is the tariffs that foreign government pose on imports which drive the cost up. And in some instances being viewed as an outsider is a disadvantage.

There are many opportunities available for companies willing to venture into new, international markets. Reaching more customers and therefore, turning a larger profit are two fairly obvious reasons for companies to consider global expansion. However, the potential benefits do no end there. Expanding to international markets can hold less obvious, yet extremely beneficial appeals such as access to new and different talent pools, grander output requires great advances in efficiency, and international expansion can, in some cases, aid in “future proofing” the company.

Multinational corporations of emerging market are adopting strategy for globalization. It is difficult for any multinational corporation to directly enter any world market because the level of risk involved is very high. There are few entry strategies adopted by many multinational corporations to enter new countries and regions which involve less amount of risk. There are many strategies to enter a foreign market and the following are few important strategies adopted by MNEs of emerging market

Exporting, licensing, and using trading companies are preferred modes of international market entry for firms with a(n) ____ structure.

1. High pressure for local adaptation combined with low pressure for lower costs would suggest what type of international strategy: A. global B. multidomestic C. transnational D. overall cost leadership 2. Foreign direct investment includes the following form of entry strategy: A. licensing B. franchising C. joint ventures D. exporting 3. According to Michael Porter, firms that have experienced intense domestic competition are A. unlikely to have the time or resources to compete abroad. B. most likely to design strategies aimed primarily at the domestic market. C. more likely to design strategies and structures that allow them to successfully compete abroad. D. more likely to demand protection from their governments.

Exporting has become a very important business strategy nowadays. In order for firms to expand to the international market, and also to maintain and grow their share of market in whatever industry they are in, depending on their goals and objectives, any company must at least explore this possibility. A few and important advantages might come into place, in that they can extend their sales potential of their existing products, increasing margins through a larger customer base. Also, these small to large businesses can consolidate by gaining global share of market, they can reduce their dependence on their existing markets,

It plays a great role in changing the psychology of consumers to convince them to switch brands

There are opportunities to outsourcing. The economy of the countries we go to will play a role in prices and products we are able to receive. It is typically cheaper to buy and manufacture products overseas because they have less government regulations and standards. There are lower pay wages and material cost and the laws from their countries don’t put as many restrictions on products like the US does.

The business environment that influences companies' activity determines them to search for new development strategies intended to help them increase their business. In most cases, companies expand their business on international level. This is because the numerous growth opportunities provided by markets they have not addressed before can help them reduce their costs by outsourcing some of their processes and activities to cheaper destinations, or to increase their incomes by addressing new markets and new customer segments. The number of companies that outsource their production process to countries in Asia, Africa, Eastern Europe that are able to provide skilled workforce at lower costs is increasing. The scope of this international operation can be observed in the significant price reductions in product categories like electronics, clothing, and numerous types of services.

With every market-entry strategy there are always going pros and cons. First, with exporting, varies companies, from small to

The company then decides on a market-entry strategy. This typically entails four avenues of entry into the international market. A). Market entry may be handled through exports, directly or indirectly. Internet sales and direct selling

Once an organization has decided to expand into the global marketplace, it must select a method of market entry. Companies may choose from five general options: (1) exporting, (2) franchising, (3) a strategic alliance, (4) a joint venture, and (5) direct investment. Deciding which option is right for an organization is based upon the level of financial commitment, risk,

Measuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers. Being ignorant to any of the aspects can lead to a false representation of the project, and hence an uninformed decision being passed. In order for a business to survive it must grow. For growth to be optimal, management must first be able to identify the most attractive prospective leads. The country as a whole, specifically geography, government, and financial aspects must be looked at in order to yield the best possible picture of the market a company wishes to enter. Concentration should be placed on gathering reliable facts

What are the factors that a leader needs to consider when deciding on a strategy or method for entering a market? The decision is made shortly after the market research is finished and the decision to go abroad is established. In the preceding two steps, enterprises had surveyed the national environment of the market (including: economic environment, social culture, political risks, imposed regulations on the products of the business or limits or restrictions on foreign firms’ involvement in commodity markets) and market characteristics (demand, supply, market share, competitive index, customer loyalty, domestic and foreign).These factors are considered as external factors to the decision on market entry strategy. Internal to firms, managers take into account these following factors: market entry objectives, firms’ capabilities of capital and other resources commitment, international experience, technological capabilities, speed of entry, level of control.

There are many different types of market entry strategies that may be implemented by a foreign firm in an emerging country. Amongst the most popular are: