Forever 21

2134 WordsDec 9, 20129 Pages
Forever 21: Dealing with America’s Fear of Aging and Death Abstract It is estimated by the Center for Disease Control and Prevention that there will be 71 million U.S. adults over the aged of 65 by 2030 (CDC, 2011, May 11). It can be certain, as was with their predecessors, that the geriatric journey for these adults will be filled with multiple anti-aging face creams and miracle hair growth products as they reluctantly cross over to the last stage of their lives. As shown not only through our media and social interactions’ growing old is not the popular choice. Ironically, the reality is that aging and dying is just as significant as our first breath. It is a journey made by everyone and everything though it is fought with a…show more content…
Another supporter of changing the way aging is conveyed is author, Margaret Cruiksbank, of the book, Learning to be Old. In her book she is a proponent of changing the way the aging process is described. Her position is that the underlying meaning of popular terms to describe aging weakens its value. She denotes that the term “successful aging” is a false phrase for the elderly as it “masks both the wish to continue mid-life indefinitely and the white, Middle-class, Western values of researchers, causing them to emphasize productivity, effectiveness and independence” (Cruiksbank, 2009, p. 2). She also concludes that the term “productive” aging symbolizes “economic usefulness and social conformity” (Cruiksbank, 2009, p. 2), especially for the female gender. More importantly, these terms can be used to measure. This ability to measure is subjective to the questioner and an individual’s self-worth. She suggests the term “aging comfortably” as it signifies easiness, and a “faint hint” of pleasurable self-indulgence which may not have been possible in younger years (Cruiksbank, 2009, p. 3). There has been decades of research examining what it referred to as “automatic categorization” (Nelson, 2005. p. 207). Researchers describe this as an essential trait in humans that is a primal response to physical characteristics, such as race, gender, and age, that automatically prompts emotional responses and prejudices. This type of categorization sets the
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