Forever New Case Study

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

The Canadian Apparel Federation is facing numerous challenges as the apparel industry is very competitive and consumer tastes and preferences are constantly changing. Our study will present some of the major trends developing in the apparel industry and what companies can do to capitalize on the market and distinguish themselves from the competitors.

and/or the brand and those interested in price (Birtwistle and Freathy, 1998). The clothing market can be segmented into fashion-conscious

As part of the Course ADO13, Fashion and Textile Merchandising at RMIT University, we (Rebekah Best, Vy Costen, Daniyal Malik, Jessica Pola and Madeline Whelan) have created the following formal Marketing Plan, which was conducted on the Australian fashion retailer, Bardot. This Marketing Plan was created to assist Bardot in analysing their current situation, and to create strategies to improve their future. The base research performed for valid

Buy with coupon use and access as you will perceptually build an online and separated way that you understand makes buys simple and price cut through an evaluation usually put in to use making access of online discount websites to avail coupons that make a difference in getting you essential buys on this online store of Hello Fresh.

In the case of this report, the product category was fashion tops, was based on the assigned Bardot ‘shredded festival top’. The current marketing situation was established for this product category, specific to the Bardot brand. Our group developed a marketing situation, product situation, competitive situation, distribution situation, and a macro environment situation. The target market was established using analysis from the results of a survey administered

•  India's $250 billion retail business is the eighth largest in the world and has the potential to grow 7 per cent by 2011. [McKinsey Report] For a company already dominating the world markets, this is an un-passable opportunity.

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

The purpose of this report is to provide a strategic marketing analysis of Kathmandu Holdings Ltd (Kathmandu) and the clothing retail sector in New Zealand with specific reference to the outdoor clothing apparel market. The report aims to:

Under Armour was founded in 1996 and is known as a leading developer, marketer, and distributor of branded performance apparel, footwear and accessories. Under Armour’s target market is athletes on the professional and collegiate level as well as consumers with active lifestyles. The company’s widely recognized brand is known for performance an authenticity, and is an alternative to traditional natural fiber products and non-performance apparel and footwear. The case analysis performed will evaluate the company’s vision and mission statement, internal and external situation, possible strategy options going forward, and recommendations for the company.

Several growth factors contribute to India’s burgeoning national and global economic presence. Having the largest population of youth on the planet means that India’s workforce is surging, especially in the areas of agriculture and manufacturing. The nation’s growth in production, income, and education leads to a rising middle class consumer base. Finally, the growth of India’s economy is facilitated by political leadership changes and government initiatives that favor an open economy and global competition.

In this paper, I will be explaining the marketing approaches that Under Armour shoe division is taking in competing against rivals competitors in the shoe division, its approach and initial take on expanding into the field, also some key factors in different marketing approaches and direction it’s heading in. I will be discussing concepts used regarding corporate image and brand management and integrated marketing communications, finally, researched articles and data in reference towards the marketing approach Under Armour has taken in the questions provided by the professor.

The project entailed to take on the role of a fashion buyer, to strategically assess the brand “Browns Fashion” a family owned business started by Joan Burstein with her husband Sydney in 1970 based at South Molten Street 27, London. The role involved gaining in-depth knowledge about the brand & studying the market where the brand operates, to identify customer profile; comprehend closest competition; to analyze key fashion trends and as a result ‘Browns Fusion’ capsule range was developed under the parent brand. Therefore, in order to accomplish, a well-defined research methodology was deployed, consisting primary and secondary research methods. (Such as interview, surveys, observations and online resources)

DABC is one of the biggest clothes manufacturing located in Melbourne, Australia. The first DABC clothes store was established in 1990 in Collingwood under the name AB Clothes with only 4 staffs. After almost 30 years operating, DABC has become one of the fastest growing Australian brands with now over 80 stores throughout Australia and 3 flagship stores located in 3 Melbourne largest shopping centres. DABC has provided the outfit solutions and is famous with its sharp tailoring, top quality, high competitive model and shiny accessories. It is one of the most searched fashion stores for metropolitan men and women.

New entry to apparel industry is very easy, as the capital requirement is not in huge numbers. Right from sole proprietorship to big players, entry to this line of business is not tough. Any new entrant has to compete with the existing player in terms of design, collection of clothes or price. With the raining of discounts scheme and new designs, the new entrants just have to do the right promotional activity of such schemes and make unique designs of apparels to establish themselves in this market.