Forever New Case Study

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

The Canadian Apparel Federation is facing numerous challenges as the apparel industry is very competitive and consumer tastes and preferences are constantly changing. Our study will present some of the major trends developing in the apparel industry and what companies can do to capitalize on the market and distinguish themselves from the competitors.

“We now spend nearly two-thirds of our $11 trillion economy on consumer goods. For example, we spend more on shoes, jewelry, and watches ($100 billion) than on higher education ($99 billion)” (Graaf, Wann, and Naylor 13). To be honest, even though I don't think I am infected with affluenza, I suffer from running out of room to store my stuff. In addition, there are many people in debt because of their uncontrollable urge to purchase what is not necessarily needed in today’s economic way of life. Consumers are affected by affluenza buying things for the wrong reasons because they often seek validation from others by modeling their expensive

Beginning in the twentieth century, household debt levels were increasing as the standard of living was rising. As technology and innovation was becoming a large part of industrial growth and new commodities were becoming available to consumers, households began demanding a wider array of goods and services. These commodities included vehicles, appliances and other modern devices were heavily demanded by North American and European consumers. These commodities were purchased on credit and were considered ‘easy credit’. This allowed the mindsets of consumers to shift from saving to spending.

•  India's $250 billion retail business is the eighth largest in the world and has the potential to grow 7 per cent by 2011. [McKinsey Report] For a company already dominating the world markets, this is an un-passable opportunity.

The market size of fashion ecommerce in India is expected to be $15 billion in the next five years. (Source - http://economictimes.indiatimes.com/industry/services/retail/indias-multi-billion-dollar-e-commerce-battle-between-amazon-flipkart-and-snapdeal-heats-up/articleshow/48354243.cms )

The clothing industry in the US entails more than 100,000 stores with combined revenues of over 150 billions dollars a year. The giants within this industry include Abercrombie & Fitch, GAP, Urban Outfitters, and TJX Companies, which I shall be concentrating on

There Is a similar relation among the clothes. Several customers shop there based on the quality and prices as well as the features associated with the products. An advantage of the store is that it has a wide product mix and various offering in different categories and all these can be located at one place. This attracts a wide variety of customers. In line with their positioning of offering quality, trendy products, the brand is consistently updating its product line. The brand does not focus on innovation but rather on always leading trends. In relation to the product life cycle, clothing has a short life span from the first to last stage as tastes change easily. For this reason, it is important to constantly anticipate consumer tastes and preferences prior to launching a product so as to retain and possibly build customers loyalty. It is also necessary to develop a successful marketing strategy to display product offerings.

2. Richard M. Johns (2006). The Apparel Industry. 2nd ed. UK, London: Blackwell Publishing Ltd.. 1-124.

The purpose of this report is to provide a strategic marketing analysis of Kathmandu Holdings Ltd (Kathmandu) and the clothing retail sector in New Zealand with specific reference to the outdoor clothing apparel market. The report aims to:

India represents a complex mix of exotic images and prosaic realities. Exotic images of India encompass elephants and monkeys, curry and naan, bindis and Bollywood. The prosaic realities of India focus on the third-world poverty, the prevalence of outsourcing, and its geo-political location in Asia. However, India has cultivated a thriving, modern business presence, and it is poised to become a global financial juggernaut in the next fifteen years. Over the last two decades, India has experienced marked economic and industrial growth in its own country as well as the global community. The rise of India will have a significant impact, not only on the U.S. economy, but

The clothing industry in South Africa has always been an industry where there is intense rivalry between the companies. There are main companies in the industry namely Edgars, Woolworths Truworths, but there are smaller retail companies that enter the market that can satisfy the demand of the consumer’s better.

It will be taken from articles which are relevant to subject of this report, Fast fashion brands, on the internet as a secondary research. The articles will be about the perception of fast-fashion brands for many young girls. And I will determine the state of fast-fashion market in Sydney by using latest news articles.

In the past few years, Indian Retail sector has seen tremendous growth in the organized segment. Major domestic players have stepped into the retail arena with long term, ambitious plans to expand their business across verticals, cities and formats.

Foreign brands whose outlets are opening up in India as per the norms, where the Government is allowing up to 100% FDI in single-brand retail and 51% FDI in multi-brand retail.