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Formal Control Systems Influence Psychological Motivations

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The author’s research question is if formal control systems can influence psychological motivations. The author’s hypothesis is that formal controls directly influence people’s sense of what behaviors are appropriate in the setting and indirectly alter people’s tendency to conform to the behavior of those around them. The target population are graduate and undergraduate students who come from a variety of fields, including business, engineering, physics, economics, and biology. The author did not stratify the sample. All participants were considered the same despite demographics such as gender, ethnicity, and school major. The experiment was administered using QMarket Software, developed at Cornell University. A survey developed by Bearden, …show more content…

Activation of socially interested norms increases conformity. Conformity can also increase if members of the group conform to a behavior that is unique to the group. In the wetting where initial controls were absent and the social-welfare multiplier is 2, the conformity ratio is at its highest. These results confirm that conformity to descriptive norms is highest in settings expected to activate socially-interested personal norms. The experiment results provide evidence that, in social dilemmas, an initial presence of controls activates self-interested personal norms, while an initial absence of controls activates socially interested personal norms. Socially interested personal norms leads people to conform to others’ behaviors, especially those who scored high on the susceptibility questionnaire. From this, it can be concluded that control strength affects behaviors by altering personal norms. Another finding is that the presence of initial controls can weaken conformity to socially interested behavior. Because strong initial controls tend to increase cooperation, people will begin to trust others more, and this can be explained by the Fundamental Attribution Error - the tendency for individuals to attribute the behavior of others to their dispositions, rather than to external factors, such as incentives. The research also allows inferences to be drawn …show more content…

My research question is if gender affects conformity but based on this study, gender does not affect conformity as susceptibility was not related to the demographics of the participants’ gender that were collected. This research helped me understand the importance of the setup of an experiment. The way the data was collected from the experiment, specifically with charts and tables, will help me design the data collection for my own experiment. My reaction to the process and outcome about this journal is excitement and anticipation to find out the results for my

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