on the integration of CRISP-DM with commercial data mining tools. The SIG proved invaluable, growing to over 200 members and holding workshops in London, New York, and Brussels. By the end of the EC-funded part of the project—mid-1999—we had produced what we considered a good-quality draft of the process model. Those familiar with that draft will find that a year later, although now much more complete and better presented, CRISP-DM 1.0 is by no means radically different. We were acutely aware that
Chapter 4 illustrates the problem of successful functional food innovation. This chapter provides insight in a number of strategic decisions that have to be taken in the early stages of the development process in relation to health claim formulation, segment determination and product selection. Chapter 5 provides a comprehensive conceptual and empirical comparison of internal and external