Formulation of the Philippine National Tourism Development Plan 2011-2016

Tourism plays a significant role in sustainable development and the United Nations Environment Programme (UNEP) and the World Tourism Organization (WTO) wish to encourage all countries to make sure that their policies and actions for its development and management fully embrace the principles of sustainability. Likewise, policies to promote sustainable development should take full account of the opportunities offered by tourism. Various international conventions and declarations have put forward principles and guidelines for sustainable tourism and the importance of tourism and its sustainability was underlined at the 2002 World Summit on Sustainable Development. Many countries declare that they are pursuing, or wish to pursue, policies for ‘sustainable tourism’. Despite this interest, there remains a degree of uncertainty over the scope and priorities for making tourism more sustainable and only partial appreciation of how to put this into practice (Making Tourism More Sustainable, 2005).

The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning.

Tourism programs need to provide more flexible and versatile travelling programs to keep the interests of the local

The Victorian Tourism Industry Strategic Plan 2002–06 created a hierarchy of destinations and villages that dictate priorities for marketing and promotion by Tourism Victoria. Special interest destinations and villages were rated Level 1, 2 or 3 (destinations) or Type A or B (VillagesDaylesford was considered a Level 1 Destination, defined as: Destinations that currently or potentially attract a strong mix of international, interstate and intrastate visitors and particularly demonstrate international and national appeal matched to Victoria’s product strengths (Wray, 2010).

3. Identify the main market/s (source market, demographics, and visitation patterns) and how the destination is currently marketed to these potential visitors................................................................6

carefully assessed. The objective of this tourism plan is to show the possibility of developing a

As mentioned by Rimmington & Morrison (2009), the assistance from different parts of the world presents a new and diverse outlook for future research including theoretical innovations and revelations, cultural and environmental aspects, tourist destination and other ecotourism and recreational aspects of tourism and hospitality industry (Brotherton,

carefully assessed. The objective of this tourism plan is to show the possibility of developing a

The purpose of this report is to analyze how do the most influential international tourism operators like Contiki use their marketing strategies to maintain comparative not only in the traditional tourism market, but more considered in taking strategic positions, and gradually gaining competitive advantage in the emerging markets of organization of tourism.

destination and the development towards economical mass tourism along unmistakable natural , incremental and actuated directions. It was legitimate that consideration then ought to swing to the conceivable outcomes of practical mass tourism abetted by jafari's contextualization of both mass and elective tourism as economical choice under fitting circumstances and hunter's(1997) previously stated thought of manageability as versatile worldview with the solid and frail signs Jafari and Hunter both supplement and profoundly persuasive Brundland report, which eagerly grasped the attractive quality of development however restrictively as an alternate type

The following literature is suggesting that how a tourist destination can be analyzed with the help of Butler's Tourism Life Cycle Model. Butler (1980) introduced the concept of the model which clarifies and extends earlier work by, for example, Cristaller (1963), Noronha (1976) and Stansfield (1978). In doing so, Butler clearly links the development cycle of tourism destinations to that of products in the product life cycle model. This is one the best used management framework to know the evolution in a tourism destination as described by Baum (1998), the original Butler's model included:

Policy and planning directly related, despite being completely different types of processes, they both confront the same issues, that being the overall future development of a destination. This essay reflects on policy and planning in the tourism industry. Beginning with the purpose of tourism policy, underlining why policy and planning is important, how it is utilized, and finally the benefits to tourism development. Utilizing examples from Kenya, United Kingdom, New Zealand, and Croatia to further illustrate why tourism policies and planning are necessary in destinations.

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

Analyse the Tourism New Zealand marketing strategy used to market New Zealand internationally in terms of the following components:

Planning and development are both extremely important factors within the tourism industry and can have both positive and negative effects on the environment, local communities and tourist destinations. “Destination planning aims to limit the negative impacts of cultural tourism upon the history and lifestyles of the local community. An understanding of sustainable tourist development allows for the development of culture without loss of its authentic identity” (Maidment. T. 2012). This statement discusses the importance of planning to avoid having any negative impacts on environments and communities. Because the effects of tourism are so severe to destinations, many natural and cultural resources have been destroyed, therefore tourism planning is vital to preserve and maintain these places for future generations.