Formulation of the Philippine National Tourism Development Plan 2011-2016

15214 Words Mar 13th, 2013 61 Pages
Table of Contents

1 Introduction - 1 -

2 Destination Development Principles - 1 -

3 Destination & Product Development Framework - 2 -
3.1 Proposed Destination & Product Development Framework - 2 -
3.1.1 Destination Framework - 2 -
3.2 Prioritizing Tourism Interventions in the SCDs - 6 -
3.2.1 Northern Philippines - 7 -
3.2.2 Central Philippines - 7 -
3.2.3 Southern Philippines - 8 -
3.2.4 Implications For Setting Development Priorities - 8 -


Although previous tourism plans had tried to focus destination development and marketing on a few selected priority tourism destinations, these have generally been unsuccessful and slow to develop, while leaving many stakeholders largely excluded. As a result, the destination
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The stakeholders thus opted for a parallel destination development strategy based on identifying destinations that should focus mainly on: (i) domestic market development in which the ratio of domestic market to the total market ratio is 95%; and (ii) a mix of domestic and international market development in which the maximum ratio of international market to total market is 60%.

Destination & Product Development Framework

1 Proposed Destination & Product Development Framework

1 Destination Framework

To address the issues related above, the stakeholders felt that it will be necessary to strengthen stakeholder support and commitment at the regional and LGU level based on developing and marketing an inclusive market-thematic cluster tourist destination and product development framework. This framework needed to cover the main existing and emerging tourist development areas of the country that offer a range of day visitor sites and activities including some that are “must experience” in nature—all stakeholders should feel that they are included in some way in the NTDP. However, as noted by the stakeholders, the rate of development of the existing and emerging destinations should depend upon the extent of interest of the local stakeholders but that what was needed was an inclusive planning framework that was the task of the DOT to develop through the LGUs and other stakeholders.
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