Fortune Is A Business Magazine Owned By Time Inc. Each

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Fortune is a business magazine owned by Time Inc. Each year it publishes an article entitled “World’s Most Admired Companies”. Since 1997, the Hay Group division of Korn Ferry has partnered with Fortune magazine to identify and rank the companies through conducting studies. The study is based on surveying the top executives and directors from eligible companies, along with financial analysts, to identify the 10 companies that they admire the most, that enjoy the strongest reputations within their industries and across industries. “They chose from a list made up of the companies that ranked in the top 25% in last year’s surveys, plus those that finished in the top 20% of their industry”. The final results consist of 50 World’s Most Admired…show more content…
Procter & Gamble fell 15 positions from rank 6 in 2010 to rank 21 in 2016. Toyota motors that in 2010 was considered one of the top 10 companies is barely making the top 20 in 2016 being on position 28th because “the world’s top-selling automaker has in recent years battled natural disasters such as Japan’s 2011 tsunami, along with a string of recalls over issues such as unintended acceleration”. The company has an increase in stock price from 2010 to 2016 year, while recently reported negative returns (see Exhibit 3). The premiere investment bank and financial services firm Goldman Sachs Group Inc is still on the 50 World’s Most Admired Companies although it fell from rank 8 in 2010 to rank 23 in 2016. The company that encounter the biggest fall from rank 9 in 2010 to rank 42 in 2016 is Walmart. The Walmart is not a company with the highest reputation. Walmart did not score high on social responsibilities and quality of products (see Exhibit 4). The last company that made the top 10 in 2010 and is ranked 15 in 2016 is Coca Cola. Facing concerns over national obesity rates and the safety of artificial sweeteners, Coca-Cola spent $1.25 billion for a 10% stake in Keurig Green Mountain Coffee and $2.15 billion for a stake in energy drink maker Monster Beverage.
The companies that made the top 10 list in 2016 that were not on the list in 2010 are: Walt Disney, Starbucks,
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