Foundation of Marketing - Barclays Premier

The conjoint analysis results are useful in determining pricing decisions. The overall highest utility for ticket location and ticket price are $15 per seat and 200 level, midcourt and while this cannot be offered, fans had a second highest utility for 300 level, midcourt and second highest utility for $25 per seat. This information is useful from the research to help determine an optimal price and seat location for both the organization and the fans. The conjoint results also showed a strong preference and high utility for promotional items. Thus, promotional items being given away for free is optimal and an ideal solution to include for fans, since the organization is attempting to increase season ticket

Although, the case study of Manchester United gives us a good example of a brand’s ability to globalize, it does not give us a clear picture into how a league as a whole accomplishes these same goals. To get this clear picture of a successful global soccer league we can review a case study by Matthew Holt that examines the UEFA Champions League and its ability to succeed. The UEFA Champions League(UCL) was established after the UEFA European cup started to see more revenue increases based on the increase in television and digital technologies. (Holt, 2007) The goal of the UCL was to increase revenue through a newly structured European club soccer league. The first way that UCL accomplished this was through centralized marketing. This was accomplished through selling the television rights as the UCL brand rather than allowing the clubs to individually sell the rights to the games. This increased the value of the television rights and in turn increased the profitability of the clubs. (Holt, 2007) UEFA sold this UCL brand

In the past two decades, professional sports have skyrocketed to the top of the world’s cultural hierarchy. In an age where online streaming services such as Netflix and Hulu are leeching viewers from conventional television networks, professional sports have witnessed almost unprecedented growth. According to a 2011 study by A.T. Kearney, the sports industry is growing faster than overall GDP in developed countries such as America (Collington, Sultan, and Santander,“The Sports Market”), and the 2015 Super Bowl was the most watched television broadcast in American history (Pallotta, “Super Bowl XLIX posts the largest audience in TV history”). As the amount of money and attention poured into this booming industry grows, the influence of its

This research paper will provide a discussion on the initial conception, importance, and an explanation on the development of fantasy sport and its adoption by the National Football league (NFL). The paper will also focus on the concept of fantasy football considered the most popular fantasy sport, due to the high participation rating, and its effects on the NFL and the various sport consumers. A brief examination of the increase in consumer loyalty and brand identification as a result of fantasy football participation as well as the effect of overall consumption of the NFL will be provided in the following research.

The Los Angels based American professional soccer team is one of the most popular sport clubs worldwide. The club mainly earns its income from sponsorship, TV and other media rights and commercials. According to the Forbes report, the company is the second in MLS in terms of annual revenue ($44 million) and in franchise value ($240 million). Considering soccer isn’t the most view and played sport in North America, LA Galaxy has done a great job on gaining large market shares in the professional sports industry. In addition to producing marketing and selling unique products (entertainment) to its fans, the club makes a significant profit from other sporting commodities and sporting goods such as jerseys, soccer shoes, and other accessories.

This is attributed to the idea that the sector is highly reliant on factors such as the satisfaction of the fans with the services offered as well as their loyalty (Frawley, 2014). Since these aspects have been the aspiration of the Australian Football League, your agency (ASU) should present an instrument that will be used to determine the level of satisfaction among the soccer fans. Moreover, it is important and beneficial to any organization to keep customers satisfied at certain level as there are many stages of loyalty such as the cognitive loyalty seems to concentrate on the execution, aspect whereas Action loyal consumers commit to the action of repurchasing, affective loyalty is related to the brand's pleasantness and conative loyalty is achieved when the consumer condenses on wanting to repurchase the brand. In addition, stakeholders should focus on those stages if they want to enhance, increase and maintain the loyal member's base (Oliver 1999).Moreover, Season ticket holders tend to be the most loyal among consumers and significant part to any professional sport organizations and team profit as well ( McDonald 2010) .There are many problems that the stakeholders in the sporting industry should embrace approaches that allow them to understand the needs of their fans and provide services that match their expectations. Similarly, the stakeholders should

Including these dates and times of sporting events on the same page as different product sales, readers are influenced to buy in to these games as if it was a product being sold. Finally, the game of football gives the newspaper a variety of advertisements, which increases consumer

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

Soccer is the most popular sport in the world with over 200 professional leagues all across the globe(Fifa). But when it comes to soccer leagues, there is only one league that stands above all and that is the Barclay’s Premier league. The Barclay’s Premier league is a soccer league in England that consists of twenty professional soccer teams(Premierleague). The Barclay’s Premier has exclusive characteristics among all the leagues that make it the best in the world. A profitable league for all clubs is just one important element of the Barclays Premier. Just as important is the development of youth in the league as the youth are the future generation of the league. More importantly, the league provides 20 teams that are incredibly competitive: a characteristic that makes every soccer fan want to watch the highly rated Barclays Premier league(Nasila). Due to it’s exclusive criteria, the Barclay’s Premier league is the best league in the world.

Growth opportunities for Real Madrid existed in both new and existing markets. With content seen as the product, opportunities to provide new content to current markets were available through pay-tv and new technologies like movies, video games and use of the Real Madrid website. The website could also be used to for additional merchandising as well. For new markets, winning on the field was translated to good content and provided Real Madrid with an advantage over other clubs in the battle to recruit new fans from international markets.

During the twentieth century, the United States adopted industrialization, which resulted in mass production of different products. The increased number of products made the companies find new ways to make consumers increase their buying capacities. This fact compelled the advertisers in the United States to come up with a sense of arousing the desires of consumers to purchase the products. Nowadays, marketing in United States has also involved the use of a technique of targeting a certain group so as to enhance their buying interests (Sivulka, 2012). The tools through which the general information about a product launch is conveyed to the common people are known as commercials and the process is called the commercialisation. The process is segmented in various phases like production, distribution, marketing, sales and lastly the service to the customers after dispatch. The commercialisation of sports involves use, display and sale of sports items by different vendors to different sports persons. It enhances the income generation for the sports persons along with the vendors whose sports goods they use. However, commercialisation in sports basically aims to make the sports more entertaining, catchier to the common people and more colourful so that it can be enjoyed by all sections of people of the society to their fullest (Koski & Lämsä, 2015).

Several multinational companies sponsored the UEFA Champions League. According to the policies of the league, not more than eight companies should only sponsor a match. The

The report will discuss the affiliation between UEFA and marketing specialists Television Event and Media Marketing (TEAM). The writer will show that this association was fundamental to the emergence of the UCL and discuss the strategies developed by TEAM to ensure the competition was seen as a credible and visible brand.

Advertising gives a variety of information about a certain product, and can be the basis on how consumers choose their preference of the brand that they will purchase. This

When the market is full of competitors and marketing is shifted from internal consequences of performance (i.e., productivity and profit) to the external consequences of performance (i.e., consumer well-being), practitioners in the sports industries need to pay attention on customer satisfaction and service quality. (Kerkby, and Nelson, 2003) In order to enhance the profitability and productivity of a sport clubs, it must make the customers loyal to them.