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Foundational Components of Traditional Rhetoric

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As stated by Herrick, the beginning of the twentieth century looked bleak for rhetorical theory. During this time, logical positivism (i.e. the idea that scientific thinking would be able to solve all issues) had become rampant and became this sort of ideology (irrational or unexamined system of thinking) which led to rhetoric being deemed less important and inferior to the scientific method; however, as the twentieth century continued, science began to lose its hold by failing to provide solutions to social problems (i.e. racisim, politics, etc.). A new approach was needed to solve contemporary moral problems and provide justice. While beginning their search for this new solution, many people turned towards the foundational components of traditional rhetoric (189). Even so, scientists began to realize that the discourse of such a discipline was not only scientific in nature, but that it also relied on strategy and argumentation—thus being a form of rhetoric. As Herrick stated, “The theory that “won out” over competing theories in scientific debates was often the theory that presented itself in the most persuasive manner, not the one supported by the greatest weight of evidence” (190). As this continued, the revival of rhetoric began and more people—not only social theorists—started to discover that rhetorical theory could be of use to them. For example, one could look at the German philosopher Jurgen Habermas. The events of World War II had changed Habermas and made him

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