Foundational Philosophies of Management: Analyzing Peter Drucker's Theories

'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1)

Reaching the target audience is a major factor to achieving company strategic objectives. Marketers are key to the organization’s strategic planning especially as they sit down to align marketing objectives

The main thing behind marketing in a business is finding the customer’s needs and produce the product/ services to satisfy their needs, this way the customer can choose what they would want included in their product/ service. A business that follows this rule is market-orientated.

A common goal among sales and marketing teams as well as branding and marketing teams is the obligation to obtain and maintain consumers, but their path and motivation to reach this goal is very different.

3. Defining the firms marketing scope – basing it on customer satisfaction; comparisons to competitors; and maintaining strategy development

In Don Peppers and Martha Rogers’ concept of marketing, they take the evolving notion of refined marketing to a new level. Their approach involves checks along the sales process to ensure efforts are meeting expectations, and changing swiftly to ensure better success. They also advocate weeding out customers who have less to offer, in order to focus more attention on those who have a higher growth potential. This process does not differ from previous methods, but rather adds to the successes of their predecessors by refining the focus in the short and long term areas; not just focusing attention on the needs of the customer, but letting the customer appreciate that you are doing so. This brings

Peter Ducker is a writer, a teacher, and a consultant. The authors of twenty-six books, he has been the Clarke Professor of Social Science and Management at Claremont University since 1971. They are many scholars, philosophers, and researchers who have paid their dues in the management field, but Peter Drucker has been the one who has made a name for himself in the area. Peter Drucker has been acknowledged by his excellent academic portfolio, which has taken him to develop the invention of management in the 1950s. Drucker has been capable to elevate the discipline of management regardless of the obstacles he has faced throughout his career. The author has been focused on making a statement based upon the business challenges in the modern world

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

In defining these two concepts, we are provided with an insight into the critical role that marketing plays in the viability of any business. Without marketing functions, producers cannot effectively deliver the right goods or services (Products) that meet potential consumer’s demands, at a price that matches their perceived value, producers cannot effectively determine the most viable avenues for consumers to access producers’ goods

For an organization to beat the competition, they need to understand what the consumer wants. Marketing concepts are based upon consideration on what the organization’s customers need and nourishing these needs better than the

As a company president both marketing goals are vital to the success and longevity of my business. The first goal of attaining customers is a key factor due mainly to the upfront investment a consumer makes

The most successful organizations make the best use of their employees' talents and energies (Heil, Bennis, & Stephens, 2000; Huselid, 1995). Firms that effectively manage employees hold an advantage over their competitors. Pfeiffer (1998) estimates that organizations can reap a 40% gain by managing people in ways that build commitment, involvement, learning, and organizational competence. Because employees are key to an organization's success, how well the manager interacts and works with a variety of individuals is key to a manager's success. (McGinnis, 2007)

According to Blythe (2010), segmentation, targeting and positioning are fundamental to the concept of meeting customer need. This essay will outline and analyse these fundamental tools of marketing in an academic setting, in addition to, assessing how an organisation of my choice applies them in a working environment. Included in this essay, will be an academic discussion of the advantages of market segmentation, targeting and positioning drawing upon views of various scholars. Furthermore, I will provide a profile of my chosen organisation as well as an assessment of their market segmentation, targeting and positioning strategies. The essay will finish with a summary of the main points and will draw conclusions based on the evidence which has been presented.

Our initial priority is understanding the desires of the customers and delivering the just service and message. Also, we face the audience head-on. To integrate people-to-people interaction and have a clear perspective. Ensuring

Peter Drucker: The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.