Four Companies that Stand Out in the Cycling Business

Bikes Bikes Bikes is a company that aims to produce the highest quality mountain, road,

Starting from a company of less than 75 workers and owning less than 20,000 SCU for production, research, quality assurance and conduct warranty work Off The Chain Bikes has doubled the plant capacity and hearing doubling the workforce within two short years. The company is successful by targeting and capturing lucrative market shares by heavily investing in the desired technical specs and design styles of one of the most influential Racing bikes. Our keen ability to thoroughly research market demands, predicting competitive strategies between the four market majority shareholders by reviewing and interpreting the marketing reports and our aggressive design and development plans have significantly increased our market share and increase shareholder value. Our core competencies and strategic goals will be realized by carefully following our established plans and aggressively price our bikes to increase total market share.

Competition Bikes, Incorporated (Inc.) makes bicycles for professional and other highly accomplished riders who compete in bike races, biathlons, and triathlons. Approximately sixty percent of all race winners have been victorious using bicycles designed by Competitions Bikes, Inc. This extraordinary success rate is a topic of conversation among racers and has led to exponential success for founder Larry Ferguson who formed the company in 2001 in his garage. Competition Bikes is known for quality products and is leader in the market with the CarbonLite

The database consists of customers that have purchased items with the last 12 months and their demographic information. The use of the catalog, internet, and retail stores has enabled the company to capture customer information, cross-market products, and provide a convenient shopping experience for customers. The company’s customers are primarily females with a passion for the riding sport. The customers are affluent and luxury oriented who tend to choose to buy from the company for the high quality and premier products. The customer base shows high repurchase rates and has been very loyal customers.

Consumers are not limited to a single market, many of them will be purchasing multiple bikes, but all of them have specific preferences. Successful company will meet customer’s needs and maximize sales by growing the potential market size as well as taking sales from competitors.

Cyclists are like capital markets analysts because they must evaluate conditions affecting performance, set goals, pace themselves, develop strategies and ways to absorb change, and these things are very important to do and become necessary which helps you stay the course and win. I think that a good and effective long-term investment strategy would be to have a diverse stock portfolio; this strategy protects you from being ravaged financially when a single industry is going through rough times. Two investments, or stocks, I have chosen from my stock market game would be Amazon and Google. I chose these stocks because they are two different industries and both do very well and keep growing each year. Plus, with technology advancing as fast

The smallest bike ever had wheels the size of silver dollars. In the world, their are roughly 1 billion bicycle more than half the amount of motor bikes in the world. The first time that bikes racing was in the Olympics was in 2008 Men's BMX racing. Tandem bicycles are made for two or more people to ride together. Unicycle get is a mandatorily class in a school in Ohio. Just three hours of biking a week can reduce a persons risk of a heart attack by 50%.

Since prospector should be highly innovative and analyzer’s domain is a mixture of stable and changing product or

The bargaining power of supplier is how easier it is for suppliers to drive up prices. As the company acquired the company of previous supplier, Importadores Neptuno, who manufactured several critical subcomponents for the Adventure Works Cycles product line, the bargaining power of supplier is low the company as the company can acquire supplies at low cost. The ownership of the company also means that the company can demand the required

Historically Harley-Davidson to be a Niche Marketer, which is they had focused in on one particular aspect of the market. Kotler and Keller identified the following characteristics of niche marketing; customers have a distinct set of needs, they are willing to pay more to the firm that best suits their needs, it is not likely to attract competitors, gains economies through specialized products and it has a size, profit and to grow. Almost all of these hold true for the “heavyweight” segment of motor cycles that Harley-Davidson produced.

Bicycle consumers evaluate bicycles for their technology to include low weight, durable, stylish, and performance. Consumers are also concerned about price and service. Also the demographic of peer ownership will influence consumer purchasing criteria. Clearly the college in Colorado had a few select brands. Some manufacturers are fortunate to capture these traits within their brand. Trek has successfully secured 24% of the market and is a respected brand.

Most people nowadays have busy schedules. This is why they no longer have time to go to the gym and exercise to keep their body fit and healthy. Fortunately, there are already several exercise machines that allow them to exercise at the comfort of their own at the time that is convenient for them. This product is the Body Rider. It is made by well known manufacturer that specialize high class materials. It is significant for them to use these materials in order to meet the demands and needs of the potential buyers of the machine.

The second category of motorcycles is sport bike. Sport bike is usually used for sport activities. Sport bikes have a good speed, acceleration, braking and cornering. Typically, Sport bike expense of comfort to compare other motorcycles. Sport bike have a high performance of engine and usually have a inline-four engines and V twins engine that have significant presence. This combination of these elements makes these motorcycles suitable for sport activities that give convenience for people. Besides that, Sport bike have higher performance of brakes pad and multi-pistons caliper. Sport bike also rank high in ease of handling and braking to compare other motorcycles, for the other specialty, sport bike have a high foot pegs that position near the legs to give convenience user doing ground clearance when cornering.

Apart from standing in customer’s shoes, they also need to think about what will happen to them if a new strategy is put into practice. To illustrate that, an example of China’s sharing bike application has been provided, traffic jam has always been bothering people’s life in China, and more people are starting to use bikes rather than cars to commute. Hu Wei Weiv, who was the founder of Mo bike company, has successfully foreseen the demand of Chinese citizen to use bike, by providing ‘almost-free’ bicycles for the users, the founder has created another effective way of fund raising, which provide the company opportunities to gain competencies and skill sets.

Secondly, another challenge is to increase brand awareness and connect Decathlon China with its customers. To begin, we can see that no efforts are done to bring consumers to the Decathlon’s official website. As a result, Decathlon China should use specific online forums about sports, where people usually tell their purchasing experiences, ask questions, etc. and where Decathlon China could use banners to be visible and attractive. Decathlon China could also hire an employee who will be charged to share its “purchasing experiences at Decathlon China”, so as to convince people to have a closer look at Decathlon China when they are looking for sporting goods. In the same time, we can see that the competition is highly using social media to connect with their customers. Accordingly, Decathlon China should create a company fan page on Chinese local social media, and more specifically, Renren and Sina Weibo, as its target audience usually hang out on these social media. The Decathlon fan page should inform potential consumers, bring them to the official website, but also allow consumers to interact, ask questions directly to Decathlon. As a consequence, Decathlon China should also hire few employees to update its fan page frequently and answer very quickly to the questions of potential consumers to show their reactivity.