Four Key Metrics Of Brand Asset Valuator

Brand equity is a business having the clout and power of its product(s) to leverage that equity or clout for its need to raise capital or increase customers. Developing brand equity is important because it allows companies to interact with their customers in order to induce loyalty which increases the growth of a company. Every company, established ones as well as start-ups have the ability to create brand equity. It is especially important for start-ups because in the first step of business, they would want to ensure that

Brand equity is a consumer-based concept (Elliot 2017) and strategic asset of a company that encompasses the idea of the added value a brand contributes to a product. Influenced by consumer choices, it is the characteristic of a brand that indicates high levels of performance and determines the success of companies.

it self from the competition by offering excellent sales and service. This includes all the R&D work Dominite is doing for its

One thing that can make or break a company is its brand equity. Brand equity is the value that comes with the familiarity with a company’s branding and the feelings consumers have towards that brand (Brand Equity, n.d.). A company with strong brand equity usually gives consumers a sense of reliability and value; causing a higher inclination to purchase its products. It usually takes

The company has maintained its position in the market by striving to maintain its products quality in a very competitive market. The marketing team has been involved in market surveys to acquire the demands of the market and

But consequently, as a discount value line, the Challenger program does not align strategically with BBC’s reputation of the best cost provider strategy. But the cannibalization of the unit pretty much answers the problem. BBC would produce low cost units but it would be under the challenger brand so there would be no issue in terms of retaining the high-class quality standard of BBC.

The value given to the brand by the consumer is the brand’s equity. The brand obtains its

With its multiple product, service offering along with development and training facility, it definitely showcases proven track record that the company’s performance is on track, which enables them to introduce new age solutions and explore untouched horizons.

It is closely linked to the strength of its brand as the stronger the brand the more respect and goodwill that will be associated with it and in turn will lead to higher sales and market share growth. According to MRA (2015), there are two main ways of measuring a company’s brand equity- measuring through brand awareness and brand image. In terms of brand awareness a measurement of quantitative brand recognition and quantitative aided and unaided recall are used (MRA, 2015). In regards to the brand image a mixture of qualitative and quantitative measurements are used including; free association, interviews, means-end chain analysis and Asker Scales (MRA, 2015). It is clear that brands like Apple have a high brand equity and it is an important factor that makes companies like Apple top in the world

Challenger engaged in providing information technology (IT) services and products with operations in Singapore. It operates in three business segments: IT services and products, data management, telephone call centre services and electronic signage services.

In modern society, brands play an increasing vital role in marketing. With the fury market competition and the increasing homogeneity of products , brands act as a powerful strategic weapon to win in the market competition. At the same time, brand equity, as one of the

They have an open mindset; instead of reacting to changes around they become the change, and have successfully able to uplift the customer’s expectations and level of acceptance. They never fall prey of self-complacency and bring up their own brand of disruptive innovations in the market.

We take your whole bag of tricks – your key messages, your core values and your online and offline brand and find ways to seamlessly merge those assets into loyal, actionable consumer behaviour. We analyse and research, measure metrics, perform technical audits, glean competitive intelligence, design and execute flawlessly.

Brand equity is important to create and maintain as it is an intangible asset of added value as well as goodwill that will then result from the favourable image, impressions of differentiation and the strength of consumer attachment to brand name, company name or trademark. The stronger the equity the better it positions the company as well as its brand which is only often reinforced through advertising or even sponsoring. For example, Breville appliances command good quality kitchen appliances and represents higher price than the other brands as it is being used by the contestants of My Kitchen Rules. In other words, it is the

Brand awareness is an important and sometimes undervalued component of brand equity. Awareness can affect perceptions and attitudes. It can make peanut butter taste better and instill confidence in a retailer. In some contexts, it can be a driver of brand choice and even loyalty. Brand awareness reflects the salience of the brand in the customers mind, (CALIFORNIA MANAGEMENT REVIEW VOL 38. NO. 3 SPRING, 1996). There are levels of awareness, of course, which include: