Four Research Methodologies

It is important that when Observing and recording you of selecting the appropriate method to suit desired aim of the observation it. We do observations to help look at the different areas of development i.e. physical, intellectual, emotional, and social.

Research methodology is conceptualised as the overall approach of the investigator to achieve the aim and objectives of the research study (Saunders et al, 2012). The literature has pointed out that effectiveness and efficiency of research methodology has a direct impact on its feasibility, reliability and authenticity (Bryman & Bell, 2015). This is the reason, it is proposed that standardised frameworks should be used to develop overall research strategy that is optimised for the aim and objectives of any given research.

This paper will review different styles of research design along with how different variables within research can be measured.

In this assignment I will be comparing different research methodologies, which might be used in health and social care setting.

Creswell, J. (2009). Research Design: Qualitative, quantitative, and mixed methods approaches. (3rd ed). Thousand Oaks, CA: SAGE Publications.

1. What are three things you learned about research methods in this video (100 words)?

Researchers employ a number of research methodologies to carry out, test, analyze and describe phenomena they are interested in studying. Among the most widely used methodologies are quantitative, qualitative, and mixed-method (Cozby & Bates, 2012, Garza & Landrum, 2015; Leedy & Ormrod, 2013; Creswell, 2013; Gergen, 2015). Qualitative and quantitative research designs, for example, are types of research approaches that provide clear directions on how to carry out a research plan (Creswell, 2013). The quantitative research design is profoundly deep-rooted in the discipline of psychology where it has been used through the perspective of post-positivist thoughts (Creswell, 2013). On the other hand, the qualitative research design is deeply- rooted in the field of Anthropology, where researchers have developed several naturalistic observational techniques to explain lived phenomena (Bates & Cosby, 2012; Creswell, 2013; Garza & Landrum, 2015). Quantitative and qualitative research designs share several similarities as well as differences in how they can be employed in conducting research procedures (Yilmaz, 2013).

The information contained in this design dissertation was compiled through a multi-disciplinary form of research:

This section provides an introduction to the different types of research paradigms and methods before concluding on the approach that this study will undertake.

When selecting a research approach, Creswell (2014) outlines criteria that affect the choice of one approach over another. I have already discussed how my worldview, personal experiences, and identified problem of practice and the questions affect my research. The design, methods, and audience of my emerging research will also be considered in terms of choosing a research approach.

Information about the store’s current productivity enhancing program, target market, and other basic yet necessary numerical and qualitative data to develop a conception of the current state of the store

Before listing the limitations of the original research design, I will briefly summarise the research question and methodologies.

This chapter will explain the key factors , variables and relationship among theories. It will also present detailed idea about how the research will be done. This will include the Research design, research strategy , data collection methods and data analysis. At the end of this chapter validity and reliability issues will be discussed to follow the quality standards of the research. Research includes any gathering data, information and facts for the advancement of knowledge.

The methodological framework section will identify the most suitable research methods to be used in this research project, providing theoretical justification for the methods chosen.

The research method needs the research philosophy approach and strategies made use of to conduct the research. The study will make use of a research onion put forward by Saunders, Lewis & Thornhill (2007) to direct and help in the development of knowledge that will answer the research questions. The figure below is an illustration of the Saunders et al. (2007) research onion.