Four Seasons Goes to Paris: “53 Properties, 24 Countries, 1 Philosophy”

2707 Words11 Pages
The Reasons for the success of Four Seasons in Paris
Four Seasons Goes to Paris: “53 Properties, 24 Countries, 1 Philosophy”

Jun Suk Yang
210193423
INTL1300 Section S
8 pages (excluding title page, appendices, references)

Abstract
This paper is designed for exploring the reasons for the success of Four Seasons Hotels and Resorts in Paris (Four Seasons). Four Seasons Hotels and Resorts is Canadian based international leading operator of midsized luxury hotels. Four Seasons has enabled guests to maximize the value of their time with providing high-quality and truly personalized service. Four Seasons was able to succeed with their unique strategy of dealing with cultural differences, unique corporate culture, and strategy of human
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Moreover, Four Seasons’ corporation culture has accelerated the firm to adapt the culture where it targets. Following points are the list of Four Seasons’ corporate culture. One of the Four Seasons’ strength is diversity. The firm can adapt to the country where they expand to. “Unlike Disney, whose brand name is so strongly associated with the United States, Four Seasons’ brand doesn’t rigidly define what the product is.” Four Seasons is different. It adapts to the country wherever their branch is located. It follows “Italian in Italy, French in France” mindset. Instead of restricting themselves to the one distinct image of the brand, Four Seasons alters itself to the country they expanded to. It allows guests to be aware that they are in the country where they traveled. One of the other strength of Four Seasons is the policies that it incorporates for managing the staffs. Four Seasons uses “The Seven Four Seasons Service Culture Standards” which is there for all staffs all over the world are expected to follow. This policy derives employees to greet the guests in a good manner; it also redefines the definition of service for standard Four Seasons’

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