Sleep Country Canada (SCC), initiated in Vancouver in 1994, is the largest mattress retailer, offering various styles of mattresses and sleep related products in 224 stores and 17 distribution centers across Canada as of December 31, 2015. The target demographic is the working class, wishing to purchase quality products for less. SCC maintains a leading position in the industry due to competitive product pricing, selling 5% lower than other leading retailers. Success is also due to marketing, making SCC a recognized brand across Canada. Further initiatives include: broadening SCC’s real estate footprint, implementing store designs to enhance displays, redesigning and expanding products to meet change in consumer demand, employing “Sleep Expert” retail assistants, as well as upgrading the logistic system and software. SCC also works to enhance employee training and compensation program, increasing employee satisfaction and productivity.
Mattress Firm is a mammoth retailer that specializes in sleep equipment within the bed and mattress industry. It is certified as a premium retailer that has changed the landscape of retailing specialty and traditional bedding. The initial concept was conceived through an opportunity to offer a product and service through a sophisticated system dedicated to quality, service, and value. Since the corporation’s inception, Mattress Firm has expanded into profitable markets through opening new stores and acquisitions. In a highly competitive industry, Mattress Firm organizes is product offerings in perspective of what the customer wants by providing an array of specialty and traditional mattresses from household brands such
Order processing involves the following steps: customer orders item(s), order received by the manufacturer, order processed by the manufacturer, credit verified by the credit department, order packed and loaded on to truck for shipment, order shipped to customer, and finally, order receive by customer and added to inventory (Nobilis, 2011). Having a competitive supply chain is not successful unless Target has the technologies to deliver the good or service to consumers in an efficient, effective manner.
“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.
* Disadvantage: The lawn furniture savvy buyers, who focus on practicability and utilitarian need of products, would not see the specific features from this message strategy. Thus, the company might lose some market share.
There are a handful of competitors that also compete with similar needs that the customer is looking for. The competitors are in the direct-to-consumer offerings. Tuft and Needle also offers only one firmness level to the customers to compete with the ease of purchase. They also ship free in a small box and increased its trial policy from 30 days to 100 days to match that of Casper. Saatva doesn’t offer too much in terms of similarity to meet the needs of competition for consumers looking at Casper, but they claim to offer the need of a superior quality of mattress. This attacks the quality of sleep as well as the ease of purchase of the direct-to consumer companies. In addition to those competitors, Leesa entered the market shortly after Casper. They meet competing needs by offering only one mattress model as well, with the inclusion of free shipping and similar trial policy.
Samsung's supply chain management has several operational core processes and each process has its own complex design. Therefore, this paper will focus on one main process, the filfullment order process. This paper describes Samsung Electronics SCM operation practices, analysis its fulfillment order process, the challenges encountered, and how they were resolved. The paper also presents the flow chart of the fulfillment process to highlight its operational activities.
* Risk of not being able to adjust shipments quickly to changes in selling patterns.”We run the risk of not being able to adjust our shipments sufficiently quickly to changes in selling patterns or increased promotions”.
Secondly, the company's growing complexity was choking it and was a big cause of concern. Adding more bricks made products harder to assemble, forecasts harder to determine, and inventory harder to manage. The complexity had a multiplier effect that went through the entire supply chain
The four star industry had minimum requirements for each raw material. This resulted in ordering more than required. Hence, it resulted in long operation cycles and huge inventory carrying cost.
Excellent customer service is a way to set the organization apart from its competitors. Differentiation can be achieved through fast and correct execution of product ordering. To improve on the order process it is important to have the correct information provided in a timely fashion to all divisions. For integration to be successful information must be available throughout the entire supply chain.
According to (Hill and Hill, 2012), synchronising all supply chain activities through using the same data, and completing production at the scheduled time, coordinated between the manufacturer and suppliers,