Foxtel's Spin-Down

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

The company is experiencing an increased level of competitions from its rivals after the Canadian Radio-television and Telecommunications Commission (CRTC) decided to open the markets and deregulated specific areas of industry.

Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number of key matters: what the company is going to produce, how much they are going to charge, how it is going to distribute its products or services to the customer, how it is going to tell its customers about its products and services, how the selling process actually happens, who comes in contact with customers and the layout of interface in which the company and customers interact. These are collectively known as the 7P’s or the marketing mix: product, price, place, promotion, process, people and physical environment.

The general softness in the Canadian and the Ontario economy has negatively impacted Media’s advertising sales, and lowered net additions of most cable and Internet products. Rogers

Over the past year, Fairfax Media has focused on removing unprofitable distribution channels, reduced discounting and also increasing cover pricing. This has led to a 5% increase in the metropolitan media revenue circulation.

The purpose of this exercise is to provide a framework for you to analyze the marketing environments and opportunities for Company G. These analyses provide the rationale for the decisions you make regarding your marketing strategies.

Although, they attract their customer with different advertisements after had along outlet over 8 years. (Foxtel delivers subscriber, profit and TV viewing ploughs be growth (Press release). Foxtel. 20 February 2008. Retrieved 2008-02-22.) The major strengths of Foxtel are STRENGHTS the Foxtel has over 100 specialist channels for its subscribers. It has about 1.4million subscribers and thereby dominating the pay- goggle box. Moreover, Foxtel sells its services to customers like motels and gyms finally reaching a number of clients of theirs. As a result, the advertisers are interested in using Foxtel since it has queen-sized market and its services apprise be accessed in different places. Advertisers can target specific markets using

The SWOT analysis is a method used by organisations as a marketing strategy to better understand and identify positive and negative factors effecting the business, in present and in the future  ( Elliott, Rundle-Thiele, Waller, 2010).  The purpose of this essay is to develop a SWOT analysis for Foxtel, which is a pay-TV company that was first introduced to the Australian market in October of 1995 (Kim Williams 2009).  Foxtel

Foxtel’s major competitors are Netflix and Stan, however with the addition of Quickflix, Foxtel has created Presto to challenge the streaming market. Netflix is the cheapest of the services, and provides only marginally less movies then Quickflix and Foxtel. Despite Netflix being the cheapest option, Presto, Stan and Quickflix are perceived as budget options. Stan and Presto have the same pricing, however Stan offers much more content compared to Presto. This could be due to Presto assuming the economy option, thus providing less content. Foxtel is still the market leader, having large amounts of content, which is updated monthly, as well, as having the newest content the quickest. This factor is what persuades consumers to spend premium on

Nevertheless, the supposed-to-be grounds behind the planned rebranding would be to give the company a literally fresh start in the form of a new name in order to eliminate the deep-rooted consumer perception about Foxtel being old and costly. This is why Foxtel’s subscription costs have seen substantial decreases in the past four years while still incorporating the newest technology as part of its service

The article “Foxtel in spotlight over customer ‘spin-down’ ” which is wrote by Dominic White discusses about the current marketing environment especially micro-environment of Foxtel, includes consumer and competitors that are directly affect the company (Sharp, 2013, p101). Also the article explains that Foxtel intervened in the marketplace by changing marketing mix, hence improve their market-based assets.

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

In the marketing world, before releasing a product onto the market a company would carry out research in all spectrums to investigate the targeted audience. Once market research is completed, marketing or advertising is carried out so that the targeted consumers can purchase and the company receives an earned profit from sales. Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing, 2009). Marketing strategies need to tick off consumer needs and demand. Companies follow a set of marketing strategies to be able to achieve their set mission goals. Strategies like segmentation, targeting and positioning of the market is used to analyse the

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).