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Framedia

Satisfactory Essays
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Q1.
If we want to do the stand-alone-valuation for Framedia at the end of 2005, we should calculate the free cash flow to firm after 2005 and the residual value of Framedia and then discount all the cash flows to the end of 2005.
Because it’s stand-alone-valuation we should do, we need to value the whole firm and then compare the stand-alone-value with the synergistic value after the merger. So it’s the firm value we should compare with. We can get the effective tax rate by dividing the profit before taxation by tax payment and the tax rate is 30%.
According to the formula:
FCFF= Net Income + Depreciation + Interest Expense – Change in net working capital – CapEx
We can get the free cash flows to firm every year after 2005:

2006F
2007F …show more content…

And if Framedia is merged with Target Media, it will be even harder for Focus Media to acquire the new company.
Secondly, Focus Media can wait for cooling down of stock market which will ultimately depress Framedia’s expectation. But no one can anticipate the future movement of the stock market and the change of investors’ mood. If Framedia go public successfully, the acquisition will cost Focus Media more money.
Although we have estimated the firm value in Q1 and the result (129.88 million) is higher than the price Tan Zhi proposed which is 110 million, the value is unrealistic high and sensitive to changes in input.
Because the rapid sales growth and change in gross margin rate in 2005 should attribute largely to the serial acquisitions which are not repeatable in the future, the growth rate of sales and gross margin rate should be set at lower number than projected. If we keep the data of 2006 unchanged since it’s near future and adjust the growth rate in 2007 to 40% and in 2008 to 30% and keep the gross margin at a constant rate – 50% after 2006, the projected financial statements will be below.

2006F
2007F
2008F
Sales
40
56
72.8
Gross Profit
20
28
36.4
Profit from Operation
11
13
16.4
Net Income
7
8.4
10.7

And the cash flow will be:

2006F
2007F
2008F
NI
7
8.4
10.7
Interest Expense
0.7
0.7
0.7
Depreciation
2
3
4
Change in working capital
-1
0
-1
CapEx
5
6
6
FCFF
5.7
6.1
10.4

So the firm

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