Framework Of Porter's Competitive Rivalry : Julia Juice

Competitive Rivalry CHI is Company G’s largest competitor as of the beginning of fiscal year 2014. CHI has a large Research and Development department that could eventually determine our technology advances. This threat is considered low to non-existent until the fiscal year end of 2017.

The five forces of rivalry is an efficient method that companies apply to facilitate their ventures to locate most valuable industry for its business. These five forces

The task instruction is: Analyze Company G’s competitive environment utilizing Porter’s Five Forces Model of competitive forces. While headings below may provide some guidance for how to organize the paper, please refer to the recommended text (index topic: “Porter’s 5 forces model”), the learning community, and recommended web sites. As you will see from the reading, Porter’s 5-forces is a way to examine threats to a company’s success – which was competition imposes.

The Intensity of Rivalry among Competitors in an Industry (High): Equally balanced competitors exist within the industry such as BCF and KMD; these firms also face competition from retailers and wholesalers. The growth of the industry is relatively agile in both financial and technological aspects. The intensity or rivalry is further accentuated by relatively high storage and fixed rental costs, extensive product differentiation and minimal switching costs.

Porter, M. E. CompetitiveS trategy. (1980): Techniques for Analyzing Industries and Competitors. New York: Free Press.

Exhibit A shows Porter’s Five forces analysis for Trader Joe’s. Competition within the incumbents is high. Trader Joe’s biggest competitor would be Whole foods, nation’s largest retailer of organic and natural

This innovative idea of Boost put them ahead from other competitors and their brand’s distinct campaign builds a relation with customers.

There is a varying degree of competition amongst grocery and club stores in the market for orange juice. Grocery stores provide consumers with a vast selection of orange juice products; however, individual club stores completely eliminate competition as they generally sign a contract with the company of their choice, and sell only that company’s product. The level of competition in these distribution channels greatly affects how Sunshine Juice Company decides to position its product in order to gain competitive advantage and brand recognition. Sunshine is currently ranked 2nd as lowest in price level in the club store market of three competitors, and 7th lowest in the retail market of 12 competitors. The company has considered retail price changes of either $4.49 or $3.99, both of which would impact overall sales volumes as the price would be far below the price of many competitors.

Jamba Juice biggest threat is its competition. Starbucks acquired Evolution Fresh, which is a juice company. Jamba Juice should keep an eye on that company as Starbucks is a big company that is dominant in its segment. According to IBISworld, Smoothie King, which is one of Jamba Juice’s biggest competitor is removing artificial preservatives, and genetically modified fruits and vegetables off their market. This should be a strategy for Jamba Juice as well since the industry as a whole is sensitive to consumer eating habits and preferences. Jamba Juice should monitor the technology trends that is going on in their industry. If they notice another competitor launching a new application with a lot of useful features, that can easily shift the market share against Jamba Juice’s favor. In addition, as Jamba Juice continues to open more locations, partnering with another food distribution company can help them. Currently, they have Gordon Food Services (GFS) and System Services of America (SSA) as their main distributors. If they continue to expand, distribution may become more difficult. Lastly, Jamba Juice should continue to find the best quality fruits and vegetables for the lowest price

With having only one of “The Four Ps,” (the place), Juice Guys had to come up with a marketing plan to develop the other three Ps; which were of product, promotion and price. Juice Guys knew they wanted to sell fresh juices and fruit smoothies; however, they needed to know if the consumers wanted more than just those products. Also, they needed to find a way to promote their new products and make their prices economically feasible for the consumers in this new place; which was Boston. In order to accomplish this, they needed consumers to let them know what they thought was the ultimate juice shop.

products, have attracted a lot of customers throughout the world. The company has a huge

Strengths – The soft drinks were made with 30% real juice, which is more appealing to consumers who want natural flavours. The products were healthy and contain real fruit juices. Although the company had a small market share, their sales increased steadily over the years.

A lot of publicizing of Jamba Juice Company focused on the web-based networking media. It is dedicated to give nutrition and drink alternatives to customers. As buyers progressively prefer healthy beverages to get their daily necessity of fruits and vegetables, Jamba Juice is trying to develop its items rapidly from time to time. With a strong concentrate on juices and other introduced products, this company has embarked on its mission to offer a variety of creative products and projects intended to move to support better healthy life patterns. Their primary objective is to be the most active in the market by differentiating themselves with healthy products.

Direct competition of Tamarin Juice Bar are other juice and smoothie bars. The density of those places in Jacksonville is rather low. However, the indirect competition is way larger with basically every restaurant, retail store, or beverage company that offers juices and smoothies. Due to the indicated recent trends the amount of those competitors is increasing, as can be seen by

To establish whether JKB is competitively positioned to tackle the evolving and increasing challenging business environment hence recommend the way forward, a situation analysis must be conducted. This analysis aids in collecting essential information about the organization internal and external factors. Keen interest should be placed on these factors since they have the capability of adversely affecting an organization; they can create or on the other diminish, or altogether destroy the chances of an organization attaining competitive advantage.