Framing and Agenda Setting Bias in News Media Essay

1540 Words Sep 10th, 2013 7 Pages
Framing and Agenda Setting Bias in News Media
The Hutchinson Commission on freedom of the press best defined news in 1947 as a "truthful, comprehensive, and intelligent account of the day's events in a context which gives them meaning."Journalism in today's news is not the same as it was over half a century ago. The Fairness Doctrine, which was eliminated in 1987, was a policy that required the holders of broadcast licenses to both present controversial issues of public importance and to do so in a manner that was, in the Federal Communications Commission's view, honest, equitable and balanced. The Doctrine obligated broadcasters to devote some of their airtime to discussing controversial matters of public policy and to air contrasting
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Media coverage reflects the media’s agenda. The agenda setting theory predicts that people will place importance on issues to which they are exposed. Agenda setting by the media tells us what to think about – public opinion about what should be on the public agenda is heavily influenced by the topics and issues that appear in the news (Glenn G. Sparks , 2012). The type of news people select often takes the form of opinionated entertainment rather than politically oriented information because some of this information is simply not presented. “All the reporters in the world working all the hours of the day could not witness all the happenings in the world” (Lippmann, 1922, p. 183). Limitations such as distance, time constraints, and subjectivity challenge the media.
Controversy surrounding Kim Kardashian’s pregnancy and the Paula Deen Scandal are both excellent examples of agenda-setting in action. The media is ever-present for these stories as if they are significant events. The placement of full page, color articles and top stories on news programming makes it clear that Americans should place these events as important issues. There are numerous articles and reports about Kardashian naming her child North West. There are news channels that portray that Deen just made a mistake and is genuinely sorry for her choice of words while some channels try to reveal that she really is racist and she only
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