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Fraser and Neave, Lmited (F&N)

Good Essays

AY2006/2007 SEMESTER 2
AA201- ACCOUNTING MEASUREMENT & DISCLOSURE
TERM PROJECT
COMPANY: FRASER AND NEAVE, LMITED (F&N)

CONTENT PAGE

COVER LETTER 3
VISION & MISSION 4
COMPETITIVE STRATEGIES OF F&N 4
VALUE CHAIN ANALYSIS 5
INDUSTRY PROSPECTS 6
FINANCIAL ANALYSIS 8
NON-FINANCIAL ANALYSIS 9
RECOMMENDATIONS 10
APPENDIX A
APPENDIX B

To: Ms Tan
Chief Executive Officer
Lion Investment Company

Re: Investment in the Shares of Fraser & Neave Limited
Fraser and Neave Limited (F&N) diversified from its printing business to pioneer the aerated water business in Southeast Asia in 1883. From a soft drinks base, F&N ventured into the business of brewing in 1931, dairies in 1959 and glass bottle manufacturing in 1972, property development and …show more content…

VALUE CHAIN ANALYSIS (VCA)
The value chain of any firm is the linked set of value-creating activities. As such, VCA is often used as a strategic analysis tool to identify segments of the value chain where costs can be lowered or customer value can be enhanced.
Properties Business
Under F&N’s stewardship, FCL has established itself in the areas of property development, property investment, services residences and investment funds. In this analysis, we will identify some of the steps FCL has taken in order to enhance its competitive advantage via its value chain .
FCL demonstrates its success in value chain management, for instance, via the high occupancy rates of the Frasers CentrePoint Malls . This is not only attributable to the strategic locations of shopping centres, but also reflects the excellent tenant relations. To attract lessees, the Malls undertake aggressive marketing moves such as organising events during festive seasons and launching shopper loyalty programmes jointly with its tenants so as to boost shopper traffic and consumer spending, which in turn contributes to the profitability of its tenants.
Another method through which FCL maintains its good relations with customers would be via the Frasers CentrePoint Homes website. The website effectively allows potential buyers to browse for available and upcoming projects. In addition, the website provides potential homebuyers with basic knowledge regarding

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