Theory and Practice of Negotiations
Frasier
In 2001 negotiations began with NBC and Paramount in order to keep the hit TV Frasier on NBC’s network. Paramount, the studio that produced the show, threatened to move
"Frasier" to CBS, Paramount's sister network, if NBC did not agree to a substantially higher license fee than the one it was currently paying. Both had competing interests and several factors were taken into consideration before the negotiations began. Paramount and Kelsey Grammer (Frasier), who the show was centered around, had personal interest. Both wanted a 3 year extension so that Kelsey could rank in history. Kelsey wanted to be an actor with having a 20 consecutive run in television for the record of
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Paramount’s BATNA was to air the show on CBS in the event that NBC did not agree to a higher licensing fee and extending Frasier for an additional three (3) years.
What is your best estimate of NBC’s reservation price (walk away price)?
Reservation price is the price or point at which you are indifferent between doing the deal and not doing the deal. The reservation price should always reflect the BATNA. The reservation value has nothing to do what with what you hope to pay, what you “should” pay, or what is a “fair” price in the negotiation. In NBC’s case, NBC’s reservation price should be approximately $5.5 million dollars per episode. This represents the current break-even license fee.
What is your best estimate of Paramount’s reservation price (walk away price)?
Since Mark Graboff a former lawyer and a past employee for CBS as CBS’s Business Affairs, he had insight of CBS’s economics. With Mark’s estimation of CBS break-even license fee, the reservation price should be $3million with NBC.
Based on (c) and(d) is there a ZOPA?
Zone of possible agreement or ZOPA, is the common ground between two disputing parties. The ZOPA is critical to the successful outcome of negotiation. Based upon c and d, ZOPA existed. Paramount should be willing to take anything above $3million dollars and NBC should be willing to pay as much as 5. 5 million for Frasier. Aside from ZOPA,
My negotiation partner impressed me by setting the price at $33,000, and made me think that he had to charge us at $33,000. This increased my expected level of payment a lot. Before he gave the
ASC 320-10-35-33F: “Changes in the quality of the credit enhancement should be considered when estimating whether a credit loss exists and the period over which the debt security is expected to recover.”
According to previously analysis, set the price at $129.99 for 6-week program and $19 for teaser class is acceptable and profitable.
Sparkle Company is a Nigerian diamond mining company. Sparkle is a joint venture, 50 percent owned by Shine and 50 percent owned by Brighten. Both Shine and Brighten are U.S.-based companies with their functional currency being the American dollar. Sparkle Companies functional currency is that of Nigeria, being the Naira. During 2009, Sparkle had several transactions with its joint venture owners and outside parties. The details of Sparkle’s transactions are three loans, three expenditures, and one revenue stream. The loans the company took out were $1 million from Brighten, $1 million from Shine, and 300 million Naira from a local Nigerian bank. The expenditures
IgG – funtions in neutralizing, opsonation, compliment activation, antibody dependent cell-mediated cytocity, neonatal immunity, and feedback inhibition of B-cells and found in the blood.
Read Rush Johnson Farms Inc. v. Missouri Farms Association, 555 S.W.2d 61 and post a draft case study to the discussion board. Identify the Facts, Issue, Holding, Reasoning and Disposition. Case study #1 will be due week 3. This exercise will help you work through the reading a case prior to receiving a grade. Use the LEXIS NEXIS database through the Webster library to access the case.
This case is talking about an executive retreat. It was introduced by John Matthews who was a executive had been selected to attend the two-and-a-half-week retreat. The retreat was more like a competition about academic and athletic. The team members should not only get know each other and cooperate with teammates but also need to compete with others. The whole participants were broken into five groups and their aim was to win the competition. There are several sessions about academic and athletic that the participants should complete. After the introduction part the case showed the experience of John. Before the group meeting John was wondering and worried about this retreat. When he was taking the first group meeting, he tried to learn
With the current marketing budget of $185,000 for Al Fresco, I believe it should be used for the second buzz marketing campaign as well as a price-oriented promotion. The cost of this promotion would total roughly $177,000 with $90,000 for the price-off coupons and
b. What medium would you use to reach each of these parties and what would your relative resource allocation be to each?
Build the management-research question hierarchy, through the investigative questions stage. Then compare your list with the measurement questions asked.
Jerry Seinfeld's television sitcom, "Seinfeld," which went off the air in 1999, is still one of the most culturally pertinent shows today. The show dealt with little nuances of American society. A puffy shirt, for example, could be the main subject for an entire show. This show, which was derived from Jerry Seinfeld's observational humor, was voted as the "Greatest Show of All Time" by TV Guide in 2002. According to the show's official website, the ratings for the syndicated version of Seinfeld are ahead of many of the current primetime comedies ("Seinfeld" 2/5).
For an actor or crewmember, hearing that their show may be cancelled or that the network will be merging with another must be extremely stressful due to all the uncertainty surrounding
4- The committee and Ms Beckel decided to include a religious studies curriculum in the program. The principal approved of it. However, Ms Wright one of the community members did not. She threatened to show up at the committee meeting with the media. On the day of the meeting, Ms Wright showed up with a placard protesting the use of the bible in public schools.
1. Harris told Houston that he needed a couple of weeks to think about his proposal. How should Houston handle this?
As mentioned in the introduction of the mini case, Hobby Horse Company, Inc. (HH) experienced a tough year in 2011. HH opened up a number of new stores but experienced a poor Christmas season. Christmas season is the biggest sale period for retail stores. As a result, bad Christmas sales performance played a big part of HH’s loss for year 2011. As we computed the financial ratios for HH, we can see the effects from new stores openings and poor sales performance.