Free People: Founded By Dick Hayne

The company’s product mix is simple. They offer a wide variety of junior, plus, men’s, boy’s and infant apparel and low prices. The company also offers accessories, shoes, handbags, and home décor to differentiate itself in the market.

People did not like the flappers dresses. They "emphatically rejected the style beginning in the 1920s because it did not show the curves of the female body." Their dress was a "boxy shape that hung straight from the shoulders and fell in an unbroken line just below the knees." This type of dress "looked best on flat-chested, small-hipped androgyne who has come to typify the freewheeling, emancipated, working 'Mew Woman ' of the world." Women were "no longer constrained by corsets and long skirts, nor by the discomfort and time it took to dress oneself in such styles." Their dresses had a "loose cut and shirt hemline [which] allowed women unprecedented freedom of movement." Their freedom of movement allowed them more room to dance up closely to men and change the thoughts on women. (Makela)

Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity and femininity in a very contemporary way and creating the idea of a shared closet. “It’s not gender for me, it’s just clothing,” Jonathan Anderson said. “I feel that in a modern culture, if it’s about gender then it’s a very dated concept.” This had been particularly notable in his menswear collections due to society’s more typically conservative attitudes towards the way men dress. J.W. Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and ruffled knee-high boots down the runways. This uncompromising approach of avant-garde minimal androgyny is a solid USP and provides a niche within the ready-to-wear market. According to Anderson in an interview with The Business of Fashion; “I think the brand will always be about androgyny,” he continues. “I love the relationship between men and women — that coupling. Men with men, women with women, women and men, that kind of mixture of sex and sharing of garments — I think it’s normal. It’s about wearing clothes that tell a story and an emotion; it’s not so much about gender.”

Accordingly, the actions of these women became known as the feminist movement. Flappers advertised this movement by wearing inappropriate clothing and tons of makeup. For example, “women of the 1920’s defied the conventions of acceptable female behavior. They expressed their new freedom by smoking in public, exposing their legs, and shredding their corsets” (Grouley 3). These women didn’t care about the laws and wore short skirts and dresses and showed their legs. Some women moved out of their families’ houses to live and be free. In addition, “many of these young women surely fled rural America in pursuit of better economic opportunities; other abandoned their small towns in search of excitement and glamour” (Zeitz 30). For instance, girls ran away from home to see the world and look for something new to do in their lives. Other

“flapper” clothes—less complicated and cost less—easier for home making—except by lots of people (mainly middle class)

These young women found pleasure in dance halls, amusement parks, and movie theaters. The young women were not content with recreation at home so they went for "organized entertainment". Dressing up nice, strolling the streets and staying late at amusement parks became an important cultural style for many working women.

Urban Outfitters, often referring to itself as simply ‘UO’, is the corporate entity that includes retail chains Urban Outfitters, Anthropolgie, Free People, Terrain, and BHLDN, has became the greatest global retailer in the world. Back in the beginning, the first Urban Outfitter store was opened on a street nearby Pennsylvania University in 1970 by Dick Hayne and Scott Belair, both are the company’s chief executive officers (CEO). The first store’s name was Free People and it sold furniture, second-hand clothing, accessories, and decorative items. The store’s target market was young people, especially college students and it continues to dominate this market segment.

With the photographs she takes of herself, she impersonates various characters and shows us the numerous roles women play in our world. In her pictures she depicts women as housewife, sex symbol, lover, victim, monster and more, and causes us to reflect upon how we perceive women.

company has been in existence for a little over 15 years and has made huge strides in the textile,

A typical flapper had short, bobbed hair, and wore a short baggy skirt with turned down hose and powdered knees. Their dresses often exposed her arms as well as her legs from the knees down. Flappers were thought of by their elders as being a little fast and brazen, since they were no longer confined to home or tradition. However, Flappers did not just symbolize a revolution in fashion and way of life; they more importantly embodied the modern spirit of the Jazz Age—they symbolized, “an age anxious to enjoy itself, anxious to forget the past, anxious to ignore the future”.

The Guerilla Girls are a women’s activist art group. They are masked women who came together to make change in the world of art and women’s involvement in society. GG emerged in 1985 and still are active today in New York after 30 years of the emergence of the group. The Guerilla Girls used posters with real statistics to show awareness of sexism in the art world and the discrimination of women in politics as well as in the mass media. The Guerrilla Girls spread awareness of sexism in art, discrimination in politics and the mass media through their workshops, performances, and posters.

What is freedom? Freedom is a lot of things. Freedom is equality within people. Freedom is not keeping one certain set of people or group separated or segregated from another. Freedom is having your rights that you deserve. Two people that have stood up for freedom are Dr. Martin Luther King Jr. and Nelson Mandela. They both fought for freedom within their homes and their countries, trying to make a difference and showing people around the world to help them or show them that they can do the same. In America, Dr. King fought for civil rights, equality, and no segregation in the country.

Products: The clothes are stylish, yet simple and built for comfort. The pieces in the collection were designed to work together, so customers could creatively vary their look from day to day. They were designed to make getting dressed easy, and to be versatile enough to be worn to work and out for the evening. Fisher was adamant about designing clothes for real women and developed forgiving silhouettes that flattered women regardless of their body type. The fluid clothes were designed to take the personality of the wearer.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

"FREE" is in an italic font that looks as if it is ready to run off and start a race. "XT" is in a narrow font that represents a fit body. It keeps women's attention and causes them to read the rest of the next statement. "START WITH YOUR FEET, AND GET FIT FROM THE GROUND UP. INSPIRED BY NIKE FREE TECHNOLOGY, NIKE FREE XT QUICK FIT FLEXES AND RESPONDS TO YOUR FOOT'S NATURAL MOTION AS YOU WORK OUT, FOR A MUSCLE-IGNITING, HEAD-TURNING, UNSTOPPABLE YOU." The entire worded message is all in capital letters and in the same white font that references the other copy in the ad. The worded message shows Nike's product, Nike Free XT, is a shoe that cannot compare to other brands. "NIKE FREE XT QUICK FIT" is in hot pink and the font that matches the rest of the statement. The name of the shoe keeps women's attention and makes them anxious to get the product and start working out. The words muscle-igniting and head-turning are bold and aggressive words that give women confidence that Nike will help them get fit. The aggressive words in this ad play into the athletic woman's mind. One researcher, and an expert in advertising, Jib Fowles, states that "the need to dominate and control one's environment is often thought of as being masculine, but as close students of human nature advertisers know, it is not so circumscribed. Women's aspirations for control are suggested [...]" in