Freemium Business Model

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

As the structure of the media network division is not traditional in terms of applying the value chain to an organization’s functions, some of the most important components are intangible. When looking at the breakdown of industry costs found in Appendix E, one can see that procurement (33% of revenue), wages (7%), and marketing (4.1%) are key in understanding the industry’s profit structure (IBISWorld).

3. Flew, T. (2008). New Media An Introduction. South Melbourne. 3rd Edition. South Melbourne: Oxford University Press.

The provision of entertainment can be done in many different ways, and each company has their own unique method of doing so. Turner Broadcasting has historically lacked innovation in the growing marketplace. They have had an adaptive growth strategy through delayed acquisitions, including historical acquisitions of Court TV and Legacy Film Properties and more recent acquisitions of Bleacher Report and iStreamPlanet. When John Martin took over as the CEO of Turner, however, he introduced a change in strategy called “Turner 2020”. Turner is now focusing on being the front runner and pioneer of innovative concepts. This begins with a consumer centric strategy focusing on content creation and the increased investment in internal projects. Additionally, Turner is working “to keep audiences engaged and bring (along) new viewers” while driving change in the industry. The resulting ownership, from Turner 2020, of innovative technology as well as creative intellectual property, generates various revenue creation streams. Turner has not eliminated the capability of adaptation, however, is creating an overwhelming focus on modernization. Shifting the focus of the company from adaptive to innovative will ideally guide Turner’s growth in the

I think the biggest factor that is causing the media landscape to change is the fact that so many people are gathering their media consumption through social media platforms such as the ones I just described. The amount of interaction and engagement through these mediums is increasing so much and the opportunity for business growth through these particular forms is exponential. People get their news through Twitter, Facebook, YouTube and even Snapchat has a sort of news section as well, and with the amount of data that is gathered from places like Facebook, companies can create personalized ads specifically based on your interests, right inside the app. With this in mind, we can see why companies are changing their marketing tactics to be more relevant in a social media heavy environment, but it is important to note that their are still plenty of traditional outlets that consumers are still going to be

A good example is a children?s clothing store. They must be able to understand what has made their competitors like Carter?s and

My responsibility consisted of researching entertainment news sites and condensing the most important stories of the day to be delivered via the newsletter. Here, I had the opportunity to take an insider’s look at the business side of entertainment and become part of the conversation on important topics affecting the entertainment industry today, such as the effects of piracy and the growth of streaming sites as an alternative to theatrical release. This is where my work as a media commentator started. I have written several articles for the site, including, “The Continuing Merging of Film And Internet Is, Yes, Inevitable” and "Why Everyone Should Be Following Warner’s Example." In these articles, I focused in the importance of having different channels of distribution for films, such as social networks and streaming websites. Filmmaking in itself can perfectly illustrate ideals. However, the Internet has the ability to propagate said ideals faster and take them all over the world in a matter of hours. And this is only the tip of the iceberg of what other media forms can contribute to social

With the millennial trends of streaming moving tradition tendencies out, Viacom has to make the changes in its structure to be better equipped to face the upcoming challenges and changes. Within this analysis of the companies deficiencies from management, plunging stock, and consumers switching to streaming services, Viacom

There is no doubt about it that the internet has revolutionized the world of media. Online media is an information based haven for news, entertainment and knowledge. Online media such as online magazines, marketing, news websites etc are changing greatly not simply as a result of technology alone, but also to meet the customer demands of “something new and improved”. Online media is trying to hold continuously the attention of viewers from anywhere and

The whole project involves expanding new media services in alliance with Public Service Broadcasters, enriching infinite online content and the management of quality and innovation as well as dealing with the relationship with traditional broadcasters. The Strategy is quite optimistic with PSBs and positively utilizes traditional premium broadcasting tools without turnover of them. Flew (2011: 215) proposes that although last century the literature were frustrated by the impact of “dissolution such as channel proliferation, limited public funding and the loss of clear mission,” now we can see the world is giving opportunities for “context’s reinvention and media convergence and multiplatform content delivery.” Importantly, creative Research and Development and new technology are experiencing the space opened by PSBs. The ABC‘s Innovation Division of the Strategy is designed to transferring ABC content to multiplatforms, connecting a broader range of key audiences, and nurturing a good partnership with other innovation

Media industry companies throughout the world has changed significantly during the last decade. Just as once film industry has been threatened by and had to adjust to the introduction of DVDs instead of VHS tapes, nowadays, a similar pattern can be identified with introduction of digital platforms. Various media companies, including film and music production, distribution, television, publishing, etc. have to not only adapt their services to this emerging development, but also find new ways to keep up with direct and indirect competitors. The former ones include large over-the-top services such as Netflix and Spotify, which have been a sort of pioneers in the field of digital platform distribution and which are acquiring more and more power by day; the latter ones are self-production release platforms, most evident with Youtube replacing television and blogs replacing printed magazines and newspapers. Canadian-based media companies today are struggling to keep up with the ongoing movement. This can be clearly seen from current closures, merges that are the result of digital predominance of big american companies. Throughout the course of the semester, both individually and in groups, we looked over various distribution paths and explored the existing patterns both in class and through our assignments. In this carry-forward advice paper, I would like to look at some of the most prominent and noticeable changes in the industry, especially in Canadian premises and draw some

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

The US media industry was the second largest market around world at $255.1 billion and was forecast to grow at a compound annual growth rate of 2.3 percent till 2017. Within the media industry, broadcasting and TV was the largest category with a market of $142.6 billion. The industry players were competing mainly with one another for viewership to drive advertising revenue which was the primary source of profits. The traditional advertising driven business model started to shift due to a few trends. First of all, there were more ways for broadcasting advertisers to reach customers. The progressive consumerization of technologies such as

According to Jenkins ‘Convergence Culture: Where Old and New Media Collide’, It spectacles that the entertainment industry has taken the advantage of harnessing ‘New Media’ on traditional formats by focussing on the logistics and practices. This evidently helps to increase the popularity and the availability of audience participation through the use of updated technology. This is denoted through old technological formats via applying new interactive media to heighten the participation for numerous audiences. For instance, back in the day many industries i.e. entertainment had to depend on broadcasting and radio for the viewers to receive their audio or visual content. To do these industries had to send out signals globally through a large transmitter so that people can receive their content. Transmitting these signals

The media environment has undergone major changes, driven largely by the forces of technology, media convergence and globalisation. (Media Development Authority, 2014) As