Freemium Business Model

21065 Words Apr 8th, 2012 85 Pages
Freemium as a Business Model for Mobile Video

SERGEJ

KOTLIAR

Master of Science Thesis Stockholm, Sweden 2011

Freemium as a Business Model for Mobile Video

SERGEJ

KOTLIAR

Master’s Thesis in Media Technology (30 ECTS credits) at the Media Management Master Programme Royal Institute of Technology year 2011 Supervisor was Christopher Rosenqvist, SSE Examiner was Johan Stenberg TRITA-CSC-E 2011:026 ISRN-KTH/CSC/E--11/026-SE ISSN-1653-5715

Royal Institute of Technology School of Computer Science and Communication KTH CSC SE-100 44 Stockholm, Sweden URL: www.kth.se/csc

Freemium as a business model for mobile video
Abstract
Facing a new media landscape, media companies are struggling to find ways to generate revenue
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3 1. Introduction ....................................................................................................................... 4 1.1. Background .............................................................................................................................. 4 1.1.1. Trouble in the ad-­‐supported content industry ................................................................... 5 1.1.1.1. TV industry faces potential competition ....................................................................................... 6 1.1.1.2. New business models are needed .................................................................................................... 6 1.1.1.3. Possibilities for payments on the mobile ...................................................................................... 7 1.1.2. Problem ................................................................................................................................................ 7 1.1.3. Purpose ................................................................................................................................................ 8 1.1.4. Delimitations

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