Frequent Shopper Program, Part I Essay

The manager of Kudler Fine Foods, Kathy Kudler, has requested the development of a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption. (Apollo, 2011)

The Frequent Shopper program is to bring the benefit of an increase in revenue for Kudler Fine Foods. Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for gifts, airline upgrades, and specialty foods. Additional objectives may to obtain a higher customer base, increase customer satisfaction, and gain customer loyalty. These opportunities can be measured and weighed against the costs of the project. The feasibility study will determine if the costs of partnership are feasible for the desired benefits.

The QA Organization team is responsible for all non-unit testing. It is the project leader’s responsibility to ensure all inspections and unit tests are performed. The schedule for these will be placed in the SPMP.

Implementing a frequent shopper program will also help provide high value incentives by initiating a partnership with a program providing loyalty points. Such a

Kudler Fine Foods (KFF) is a specialty food store chain in California. Smith Systems Consulting (SSC) was contacted by KFF to develop a Frequent Shopper Program (FSP). The FSP will be able to monitor client purchasing history and accumulate the history as redeemable loyalty points which clients can use for gift items and other products or services available through external partner companies. The Sales and Marketing page section of KFF’s intranet site describes the strategic purpose of the FSP.

The electronic commerce components of the Frequent Shopper Program are aspects of the Sales and Marketing Department’s strategic objectives to increase the loyalty and profitability of its consumers. Under this program, customer shopping trends are identified and rewarded. This in turn can support the objectives providing an inventory selection of specialty foods that their customers’ desire increasing the favorable of repeat shoppers to the Kudler name.

The Loyalty Points Program, also known as “frequent shopper program”, is a program that would allow the customer to accumulate points that can be used within the Kudler Fine Foods stores. With this program, customers shopping and purchasing habits can also be tracked. With the points that have been accumulated by the customer, the points can be exchanged for high-end items within the stores. By employing this program, Kudler Fine Foods will be more familiar with their customers as well as their spending habits. In addition to, this program will allow Kudler Fine Foods to keep track of each and every customer on the frequency of their visits to the stores and keep having them come back to accumulate more points.

Over the decades there were tremendous amount of challenges for every business. Customers have more knowledge, they have more options, and they have higher expectations. Customers are more informed with the humungous development in technology. Having more options in front of them, expectations has surpassed in retail industry. Loyalty is a customer having faith that your organization’s product or services offered is the best for them. It is the process of tapping the buying pattern of customers in a store based on their preferences. Customer loyalty is significant because it is economical to retain the old customers rather than acquiring new customers. So, organizations employ loyalty programs which reward customers for their repeat business.

The apparel store industry within the USA is a highly competitive market, consisting of number of companies that are willing to fight for their share of the market. To remain afloat in this business, corporations must be highly innovative, price-conscious, knowing the trend, and with great responses to consumer needs. Each company within this industry must be aware of the competitors’ move, trying to match every trends and benefits offered by another, in order to steal the average consumers. Market-alertness is the key to survival; each company must balance marketing strategies and customer-service, responding to consumer demands within the shortest processing time

If they pass the testing then they are progressed to the production area where they are finally put into the production and here the final system is set up.

Operationally, the Frequent Shopper Program should integrate into the existing standard procedures with little to no interference with standard operations. As the new system is fairly easy to manage, the new systems functionality will only require small amounts of user training so there will be no issues with computer competency. No current staff or management changes will be required, but the new program could bring an new connection to customer satisfaction and give the customer a better attitude during the purchase. This change will also not negate or change any existing workflows critical to the mission 's success of operations.

to see where the company is now with the use of a brief Swot analysis.

The waterfall model consists of five phases such as requirements, Design, implementation, verification and maintenance. The method is a sequential design process where progress is seen as flowing downwards in a steadily manner, each development phase has its own distinct goals. The model is similar to water flowing down a cliff it can only flow in one way and cannot go back up it is the same with waterfall development ,after a development phase is completed it proceeds to the next development phase you cannot go back.

Nowadays, the purchase is essential to humans because of humans’need in daily lives. They shop as a habit in their free time or need to buy foods, drinks, vegetable, rice, and household items. When they purchase many times, they need the preference such as free gifts, coupons, and products discount. Then, to understand customers’ behavior is very important to retailers, so the customer surveillance is applied for a lot of stores popularly. Customer surveillance extends to many ways which are separate cameras, loyalty cards, Internet shopping behaviors, and infrared heat maps. These are good ideas to take care of their customers. Retailers should monitor their customers, which are logical because they can capture the interests and needs of the customers, create favorable conditions for obtaining the products and develop their marketing strategies.

For the following items I travel to different type’s of shopping centre’s to get these products from. For clothing I would go to a regional or super regional mall, shoes: regional or super regional mall, Groceries: Neighbourhood shopping centre, or power centre (i.e., Wal-Mart), Books: regional, or community shopping centre, Health and beauty products: regional, or super-regional mall, Home electronics: Power centre, Music and Video products: Power centre or a community shopping centre.