Frequent Shopper Program : Technical Specifications

The objective of this project request is to track purchases of individual customer 's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. The strategic purpose of the Frequent Shopper Program is described on the Sales & Marketing page of the Kudler Fine Foods Intranet site.

Kudler Fine foods would like to enhance the clients shopping experience by developing a system in order to track the customer purchases which will be known as a Frequent Shopper Program. This will award loyalty points in order for the customer to have an opportunity to redeem these points for goods services. “Kudler Fine Foods is a Local upscale specialty food store committed to providing customers with the finest selection of specialty foods and wine.” Apollo Group Inc. (2010) this will keep track of the customers purchase habits in order to assist Kudler to offer their customers and valued

The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is “enabled by point-of-sale technology to record and store customer purchases in exchange for rewards’ (Appel, p. 156, 2006). A web-based shopping program will be used to enhance the Frequent Buyer Program for Kudler Fine Foods.

Kudler plans to expand these areas in the future, providing a multitude of specialized classes to its loyal customers. Offering cooking classes in many areas of the store makes customers more interested in shopping the store and learning new techniques in cooking healthy fares for their families. In addition to offering these classes, the employees are to be cross trained in many areas to provide a pleasant shopping experience for Kulder 's customers. The customers will also be provided with brochures of the dishes they will learn in the store that will provide the recipe and food suggestions that will go with the main dishes taught in the class. This suggestive information has been proven effective in marketing strategies; therefore, Kudler will use this suggestive marketing technique to increase the buying desires of the customers.

“Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area” (Kudler Fine Foods, 2011) that needs to enhance its marketing

Kudler Fine Foods has requested a system to launch its new Frequent Shopper Program. This new initiative will track purchase behavior at the individual customer level. Through a partnership with a loyalty points program, Kudler will be able to offer their most valued customers high value incentives. Behavior patterns discovered from tracking purchases will enable Kudler to refine its processes and offerings to customers. Customers prefer Kudler’s Fine Foods because of the high quality foods. Rather than offering discounted prices for loyalty points redemption, Kudler will offer high value gifts to customers. This will promote the

The conceptual model will have all of the attributes from the students as well as the instructors. It will also have the all of the constraints. This model will have software and hardware independency. At this level any changes to the database management system will not affect this model. The physical model will take all the information that comes from the conceptual model and describe it so that it can be saved and stored. This model will need to know the physical storage device and access method so that it can reach the information stored in the devices. The physical model, not like the conceptual, will be both software and hardware

Kudler Fine Foods’ new Frequent Shopper Program is a loyalty point program, Point-of-Sale (POS), which

To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper incentives through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the price of items, so instead of providing everyday discounts for purchase frequency, Kudler has partnered with a loyalty points program to reward customers with redeemable points for high-value gift items, airline upgrades or other specialty foods. "Building unique rewards programs that differentiate the brand--along

Kudler Fine Foods new frequent shopper program’s security policy will protect the confidentiality and integrity of the customer’s and the company. When preparing the company’s security policy the first step is to determine the key elements to include in the policy that will support the goal of protecting the customer and company in the new frequent shopper program.

Strategic Objective: Increase Loyalty and Profitability of Consumers, (n.d.). Kudler Fine Foods Sales & Marketing. Retrieved November 10, 2008, fr

The purpose of this project is to conduct an analysis research into the implementation and management of this business enterprise system. This project deals with developing and upgrading the computer system to handle to daily work load of our business while being able to conduct communication between sites and data back-up. Furthermore, we will analyze other various architectures features such as: system requirements, architecture selection, resources and timeline, security and the

This research paper will be focus on different software modeling techniques. Software modeling is concerned with development process of software. Software modeling is central part of almost all activities that took place in software development. These models help us to envision a system according to our requirement by describing the structure and behavior of the system. There are three basic techniques of software modeling; object oriented modeling, dynamic modeling and functional modeling. Object oriented modeling concept start in 1990s, its basic building block is object that is the instant of any class, and here class is a template containing attributes and methods of objects. Classes and their relationships are present in class diagram. As a class have many type of relations with other class within a class diagram. These relationships are about inheritance and some are about

A functional Information Technology (IT) system requires all the individual technologies involved to work together to achieve its intended purpose. If one of these technologies fails to perform, the entire system becomes vulnerable to breakdown and failure. In this complex relationship, each component is a receiver as well as a provider of services and data. I will make a connection between core technologies to show how they work together. We will concentrate of the most common and important computer technologies, these include; computers programs, databases, networks, web systems, and security assurance.

“A logic model is nothing more than a concept map that visually describe the logic of how your program is suppose to work” (Grinnell, Gabor, Unrau, & Grinnell,