Freshdirect Case Analysis Essay

858 Words Mar 28th, 2013 4 Pages
COMPANY NAME/WEBSITE/INDUSTRY
FreshDirect, Freshdirect.com, Food and Grocery
BACKGROUND/HISTORY
Fresh Direct is a company that allows you to order your food online and get next day delivery, their motto is “Our Food is fresh; our customers are spoiled….. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.” The primary business is to allow customers to order their food online and avoid going to a grocery store they can buy anything they want online and you can have it delivered to your house. Key players would be the people who launched the business in 2001 Joseph Fedele and Jason Ackerman. Many companies have fallen online with
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FreshDirect is familiar of its brand name and mostly customers loyal to them
STRENGTH: LOW
Power of suppliers:
FreshDirect has known by its brand its customers are loyal with its products. If the suppliers has its own good brand in the market they can easy access with local shops or supermarket, but they already have good relationships with suppliers
STRENGTH: MEDIUM
Power of Buyers:
In the modern era the awareness of the online customer is high; they have access everything by using the internet and ability to analysis the price and quality of FreshDirect and its competitors and can switch over easy.
STRENGTH: HIGH
Competitive Rivalry:
FreshDirect have advances online and food technology and had good knowledge in management but they are weak to deliver coverage and daily food usage products.
STRENTH: MEDIUM
STRATEGY USED
They are positive because they have innovative regarding advance food technology and their customers are loyal with the

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