Short Story

While Herbert uses logic, historical allusions, facts and above all power to aid him in persuading Seaver to discontinue the use of the slogan, Seaver relies on other rhetorical techniques such as sarcasm, pathos, alliterations, irony, and hyperboles in his defense. Seavers opening statement in the first paragraph “We note with sympathy your feeling that you have a proprietary interest in the phrase “It’s the thing”, and I can fully understand that the public might be confused by our use of the expression, and mistake a book by a Harlem schoolteacher for a six-pack of Coca-Cola” exudes sarcasm. Though Seaver pretends to have sympathy for the situation, he makes it clear from the start that he thinks Herberts request is preposterous because the two products are completely different, and the

Coca-Cola’s confidence in its domination over the soft drink industry eroded, and its advertising slogans began to recognize industry competition: “No Wonder Coke Tastes the Best”. While Coke’s slogans have always centered on the product, Pepsi’s advertisement emphasized the users of the product. Rather than targeting every market, Pepsi focused on the demographic environment. Pepsi foresaw the mass appeal of the youth generation for soft drinks and in 1961 divulged the successful slogan “Now, It’s Pepsi, for Those Who Think Young”. The campaign was such a success that Pepsi’s sales growth outperformed that of Coca-Cola.

Wallace uses his sarcastic tone to thoroughly describe other patrons, and entertain the reader. The audience knows how advertisements over-emphasize their product or event. He explains the extreme repetition of promised pampering through the excursions, the immaculate cleaning done by the staff, and the overwhelming need to impress the guest.

In her article “Advertisements R Us,” Melissa Rubin notes that Coke’s message in the ad she analyzes is that “Coke will refresh and unite working America” (249). Her evidence for this is based on several things—for instance, right in the middle of ad sits a large Coke machine and the bottom of the ad explicitly states, “A welcome host to workers—Inviting you to the pause that refreshes with ice-cold Coca-Cola” (249). She concludes her article with the insight that “Coke ads helped shape the American identity,” pointing to the underlying message of the ad that Coke can provide the carefree, joyful life it never fails to portray in its ads to everyone who takes a sip (250).

In this rhetorical analysis, the value of uniqueness and the use of flavors are expressed in an ad by Dr. Pepper, a well-known and popular company. These values are found within the appeals of logos, pathos, and ethos.It also states the history of how this soft drink was created, the creator, and the year it was created. Logos is expressed when the brand states that it contains 23 flavors and also includes an image of a bottle with the number 23 as well with other phrases. Pathos is used in the ad when the company states that no other drink has these flavors, which means the drink is unique, targeting the audience and persuading them to be special and different. Lastly, ethos is used by us knowing the history behind the 23

I didn’t want the man to feel embarrassed or uncomfortable so I tried to make the situation as low key as possible. Although the experience between us was positive when I held the door and smiled at him, overall I believe it was a negative situation for this gentleman. This scenario taught me that in todays society not all establishments are accessible. I would use this lesson in the future when encountering similar situations by doing the same thing (helping as much as I can without creating a scene). Next time I would bring to the manager or owners attention that they need to make their store accessible for everyone. I value equality and respect, therefore, don’t think anyone should be put in an uncomfortable or embarrassing situation like that when doing something an everyday task such as

In the following letters exchanged between the executive vice-president of Coca-Cola and the representative of Grove Press regarding the use of the slogan, “It’s the Real Thing”, each writer states their stance on why they believe they are have the right to use this slogan for their company. Coca-Cola’s executive vice-president, Ira Herbert, writes in a deliberate tone while also incorporating specific dates, and attempting to spark patriotism in his claim. Richard Seaver of Grove Press, justifies his company has done nothing wrong; however, claims that it will do as Coca-Cola ask. By using sarcasm and specific examples, Grove Press achieves their purpose and sequentially demonstrates why they have a more persuasive case over Coca-Cola.

Coca-Cola has been around for 125 years with the same logo, taste, and design. Making it one of the most recognizable brands in the world. Coca-Cola’s “Mean Joe Greene” commercial was an iconic Super Bowl XIV commercial in 1980. In this commercial, their goal was to persuade the audience that a bottle of coke can bring happiness and a smile. By choosing a notorious football icon, Mean Joe Greene, to play the mean guy was a great choice. Mean Joe Greene is a hall of fame defensive end football player from the 1970’s. He was known for his temper and cruelty on the field. Thus, the name Mean Joe Greene. He was an excellent football player which is why people loved and still love him till this day. By using all three rhetorical concepts, logos (appealing to reasoning), pathos (appealing to emotion), and ethos (appealing to credibility), Coke creates a motto that persuades its audience to “Have a Coke and a Smile”.

I’m scared of a 6 year old, how is this happening to me right now?” He nervously laughed, walking over to you and resting his arms on your shoulders. “Okay, right, what do I say to him? Shall I be like ‘hey kid’ or should I shake his hand? Damn it Y/N what do I say to him?”

Some of the boys laughed. Some muttered a what?, and some murmured among themselves, pointing at him. He suddenly felt very small and self-aware and wished everyone would stop staring and jabbing their fingers at him, like he was an exhibit in some kind of zoo.

“Gosh, someone's mad,” I said in a mocking voice. We ignored each other for a while, but then noticed he was walking very slowly behind me. “ZAC!” I yelled to get his attention.

Mr. Goldman is an actor who’s been around for decades, appearing in more than 350 television episodes, and acting in such movies as the Night Rider (IMDB). His acting career dates back to 1963, but it’s his work that started in 2006 that propelled him to stardom. It wasn’t a complicated role in a movie that he had to memorize hundreds or thousands of lines, or make his audience believe a tragic event that happened in his acting career, it was a thirty second ad with little to no words or facial expression that sold the world that he was, “the most interesting man in the world.” Backed by a grizzly old veteran actor with a calming low toned voice, Dos Equis has seen a continued rise in sales. From the start of it all in 2006 the company has seen a steady rise in sales. According to an article from Upright Communication, “Dos Equis has announces 32% US sales increase for the year, becomes #8 import beer, tied with Stella Artois (Upright Communications).” People are now ordering this beer for the first time simply because of their famous ad. This logo now has a sense of mystic and adventure, and now the consumers get a brief sense of the feeling through their product. They display that not only do poor college kids drink beer but adventurous gentleman do as

I was walking home after my show at the Comedy Club when I found him. At the time I lived in New York so drunks or hobos (or drunk hobos) weren’t an uncommon sight. A little known tip about New York is that the alleyways are safer than the sidewalk at night, muggers walk the sidewalk looking for easy targets. The only people in the alley ways were the drunks, who were too far gone to be a problem, and the homeless will just pester you for change. I usually give the homeless the tips I had earned from my shows, not necessarily out of pity as a stand-up comedian doesn't make much more than the homeless, but I gave them the money as a thanks for rite of passage. I was a small stand-up comedian so my show was late at

Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Bovee 360). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial “Friend of Jared”, proves Subway promotes the healthy food image but deceives the public with its actual product. The commercial is set in a baseball field on a nice day. The actors are participating in an amateur game and appear happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, “join the Subway family now… it’s not too late the only thing that’s missing is you!” (YouTube Video). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Subway sandwich having only 6 grams of fat, however, in tiny print at

The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any day place that the average person would visit. He holds a “Diet Pepsi” cup in the center of the advertisement, with the intention of immediately bringing the cup attention to the reader. He blows bubbles through a straw into the beverage, overflowing the cup and making quite a mess. It is a serious, black and gray formal background. This is meant to be ironic, because a businessman does not typically partake in childish behaviors like in the picture, in such a serious, adult-like atmosphere. The main message this is trying to convey is non-conformity, through its ironic picture of a relatable businessman, and its “Forever Young” caption on the bottom right. “Forever Young” could also suggest that drinking Diet Pepsi can make one feel young and like a kid again and how humans have a basic necessity for having fun, which can be explained by blowing the bubbles in the drink.