Frito Lay Case Study

It is recommended that Frito-Lay’s (FLD) aggressively promote its current line of shelf-stable, “chip dip” products and should not enter the “vegetable dip” market until a future date.

It all started during the fifties, when Jim Sinegal began working for Sol Price at Fed-Mart.

For me and for many other loyal consumers, there are no other snack food products in the market that compare. While I opt for deals and store brands for most products, I can never replace Frito-Lay brands. Takis were very popular when they first came to the United States market and Frito-Lay successfully positioned itself in that market segment with Dorito Dinamitas. They offer many premium brands as well as low-priced brands. Cracker Jacks were repositioned to be aimed at value shoppers (Strom, 2012). Their contests succeed in making consumers feel that they have a voice in their brand and in turn will become more loyal. Their continued licensing agreements with other firms will help to make a name for themselves across many other markets. The Doritos Locos Tacos have been very successful for their Dorito brand. Brands protect from competition and as this paper has shown, Frito-Lay has been very successful in their branding

Frito Lay, a division of PepsiCo Inc, has just purchased the Cracker Jack brand from Borden Inc. The company is a worldwide leader in the manufacturing and marketing of snacks, with products such as Ruffles Potato Chips, Fritos Corn Chips and Doritos found among its product mix. These well known company brands have seen it capture over 50 percent of the retail sales, and company officials envisage Cracker Jack can only but add to the richness of its product line and profits. Borden, because of its strategic decision to concentrate resources elsewhere, discontinued aggressive

Two Portland based women, Liz Connelly and Kali Wilgus, were forced to shut down their burrito cart after they received ten death threats due to cultural appropriation and "recipe stealing" allegations. Connelly and Wilgus travelled to Puerto Nuevo in Mexico in December and learned the traditional recipe and techniques used to make authentic Mexican tortillas. Upon their return the pair opened their own burrito cart where they utilized the knowledge and skills they acquired in Mexico. Connelly and Wilgus fell victim to scrutiny following an interview where Connelly stated, "I picked the brains of every tortilla lady there in the worst broken Spanish ever, and they showed me a little of what they did"

Italian immigrant John Pagliero opened the manufacturing corporation in 1918 after working a few years in the porcelain industry. (Valencia 2008) He started with a few skews and slowly built more and more products. At the peak, the company had contracts with “not only the hospitality industry, but also had contracts with the U.S. government to produce ware for the

The primary reason for the Borden Foods to divert itself from snacks is to emphasis its efforts and resources in the growth of their whole-wheat meal segments. Because of this valuation they had and a growth plan they had they decided to announce sale of Cracker Jack in 1997. The management team of Broaden also recognized that with the increase in competition they have not been able to successfully grow the sales figure in past five years. Also because the Cracker Jack brand has various packaging options and has been maintaining a huge product line of 32 Stock-Keeping Units (SKUs). However, currently Broaden production facility had only 32 percent of space allocated to Cracker Jack Products and has been operating at 32% of its

Taco Bell Corporation’s Director of Public Relations has in the last few hours received a phone call from the company’s Government Relations Team. The Government Relations Team has learned that a special interest group known as “Friends of the Earth” will be releasing information on Monday September 18, 2000 to the Washington Post. This press release will be implicating the Taco Bell labeled taco shells which are manufactured, distributed, and sold by

Frito-Lay is a national brand and a worldwide leader in the manufacturing and marketing of snack chips. Frito-Lay accounts for 13 percent of sales in the US snack food industry. Frito-Lay’s

Frito-Lay North America is $29 billion convenient food business that makes some of the world’s more recognizable snack food brands. The company wanted to undertake a lighting project that provided energy savings and long-term maintenance savings for its Modesto, California manufacturing plant. Frito-Lay regards Chateau Energy Solutions as their long-term energy efficiency partner and entrusted them to design, develop, install, and manage rebates for the LED lighting retrofit.

Taco Sams aims to tap various types of market from students, working class, barkadas and families who would want to experience and avail of authentic, reasonably priced, quality Mexican dishes. Its products would consist of the basic and familiar dishes such as Burritos, Tacos, Enchiladas and Nachos. We aim to duplicate a Mexican street food experience to our customers. Taco Sams would focus on the ensuring that the quality of its food and service are outstanding to gain market edge with its competitors. We have seen a huge demand for the dish, as observed in three of the more popular establishments catering to Mexican dishes. We aim to slowly but surely acquire market share by making sure that we consistently focus on improving the quality

Foods Fantastic Company is a public company which mainly operating regional grocery store in Maryland. This Company relies on application programs, such as bar-code scanner, to entre sales to the system. The FFC majority depends on the computer system to run their business. Based on this situation, the Information General Controls review is necessary for this company as the reason that ITGC is the foundation of every categories of the internal control.

Strengths: Dunkin’ Donuts is very popular in its industry and has established a powerful brand and image through its efficient operations, low prices and the wide range of high quality products it offers. Moreover, the company experiences economies of scale as it has many operations worldwide. In addition they have significant bargaining power against their suppliers due to the experience they obtained and the support they acquire from Allied Domecq, one of the strongest companies in the market.

Simply, the developing an understanding of consumer taste preferences was a key to expanding into international markets. The taste preferences for salty snacks were similar from country to country, which enables PepsiCo to make moderate changes to its snacks in most countries. For example, Lay’s, Doritos, and Cheetos snacks were sold in Latin America. However, a seaweed-flavored Atesanas chips sold in Thailand and Lay’s White Mushroom potato chips are sold in Russia. In 2007, PepsiCo was eliminating trans fat from its snacks and expanding in Europe, since the demand for health and wellness products is increasing 10-13

For marketing the “Health Protein Snack Foods” in Dubai market, we have to keep focus on taking the product into the people as a unique health product that can replace the unhealthy snack in the Dubai market. The product is not only sufficient in pricing, but helps to serve as a routine snack that can help in improving the health of people and having snack at the same time. The target market includes of males,