From Propaganda To Advertising During World War II

During World War II propaganda was ubiquitous. It consisted of a wide range of carriers including leaflets, radio, television, and most importantly posters. Posters were used based on their appeal: they were colorful, creative, concise, and mentally stimulating. Posters often portrayed the artist's views on the war. They demonstrated the artist concern for the war, their hopes for the war, and reflected the way enemies were envisioned. Posters also show a nations political status: they reflect a nations allies and enemies, how the nation saw itself, and its greatest hopes and fears of the war.

At the start of the war the use of recruitment propaganda was quite minimal. However, over time when people started to realise the devastation and death toll of the war, less people volunteered. Therefore, the government increased the amount of propaganda by hanging more posters, publishing newspapers and more, in the effort to increase their chances in defeating the Ottoman Empire. The government used methods of manipulation in their posters such as targeting people’s sense of patriotism, guilt, mate ship as well using atrocity propaganda and women to advertise their campaign. For example in the poster ‘it is nice in the surf but what about the men in the trenches’, evidently shows how the government tries to make men feel a sense of guilt

Propaganda is design to maintain public anger to the enemies, like the German atrocities creating the depiction of them to be inhuman and monstrous. They also used other methods of idealising Australian soldiers, creating them to seem strong and bold, having the high life. The government promoted this through the uses of enlistments. These are posters that pressure men to sign up through the slogans that create guilt for not enlisting also making an illusion of it being an exciting experience that you will never be ale to get again. An example of this was 'Mate! Be a sport, hold my gun while I get a wink o'sleep' This poster portrays the WW1 as being a fun, relaxed, easy going adventure with friends. The title of this poster is 'Mate! be a sport', this poster was created in South Australia, 1916. It was handed out as a pamphlet by the state library of South

The committee used women, children, and race to create many different ways of spreading the propaganda. Posters such as “I WANT YOU FOR U.S.ARMY” by uncle sam, “U.S. NAVY “Here he is, sir.” We need him and you too! Navy Recruiting Station” and many others posters and flyers were used to enlist more soldiers. The propaganda was very effective because it made the

Back when the war started in 1914 Canadians were very eager to enlist in the war. There were various reasons for these voluntary enlistments such as patriotism, opposition to Germany's invasion of Belgium, way to escape responsibilities, and a free trip to Europe. Unfortunately, this did not last long as the truth began to come out and casualties skyrocketed Canadian’s realized the sacrifices are not worth it. The number of volunteers began to wane by 1916 and canada was in a desperate need for more soldiers. Hence, the government decided to start creating propaganda advertisements. Initially, theses posters glorified the war but when that did not work they began emotionally blacking by initiating a feeling of guilt and unmasculine. Similarly,

During World War II the country used propaganda to influence its own people to help the cause, or be helped by their own government. Not only did their own government used the concept of propaganda to gain more trust over its people. As a result they used propaganda techniques to give a visual interpretation of what they wanted to message out to the public. For example in this time period the government made a poster indicating the danger in venereal disease. To point out that women prostitutes are the carriers of this disease and if, " a man suffering from Venereal Disease," wants to be wed. Unfortunately if he ,"who infects his wife commits a vile crime against her and children yet unborn," is as shameful as the person who gave him the disease.

This World War 2 propaganda poster is portrayed as an American Propaganda. This propaganda represents the American side. The catchy caption of the Propaganda; “Enlist in the Army”, “Stop Hitler’s Domino Effect.” This propaganda poster symbolizes the plan of Hitler and the evil Nazi- Germany. Us, as Americans are trying to convince and persuade the citizens to join the Army and fight against the evil Germans.

What factors caused propaganda posters to be uniquely significant during WWI in the United States? Unlike previous wars, U.S. participation in WWI was at times widely unpopular (Hicks, 1949 ). The war was much less immediate in the United States than it was in Europe, which made it easier for people to remain disengaged.

I propaganda piece I chose for you is from canada and it's about WW1 in 1914.The Propaganda poster has bunch of different soldiers from other branches of the military. Also you can see different nationalities in the poster wearing different uniform.The opinion I think the Canadian poster is trying to say is that together we can win the war. I believe the word they chose “Together” is a really good message because its show no matter what color you are together we can win the war. What I think the people they want to see their poster is young men that can serve the military.I think the emotion that the poster is trying to convey for the audience is unity because trying to get men to join their army. this is effective because it encouraged people

In the past, since publishing was various and there were not electronic devices, the advertisements were usually in the newspaper, magazines, billboards, and another printed advertisements. Product was relatively organic and goods for their daily activities. After radio and television were innovated, the advertisements were usually on radio and television because people like listening to radio and watching television rather than reading newspaper or magazines. During World War 2, purchasing rate was decreased because buyer were limited the quantity of purchasing products in order to prevent products shortages. After the war ended, purchasing rate sharply increased.

Since conscription ended in the United States in 1973 and the introduction of the all volunteer armed military forces approach, the need for an effective recruiting became increasingly important. In response, military services have taken several steps to professionalize their recruiting functions over the years as well as through the use of a number of proven marketing methods borrowed from the private sector. To date, these recruiting efforts have achieved their overall goals of ensuring a steady stream of qualified candidates for the nation's armed forces for the last 40 years, but there have been some challenges experienced during this period including most especially increasingly diminished interest in professional military service as a viable career path during periods of healthy economic performance. In this regard, Klerman and Karoly (1999) report that, "In making post-high school decisions, American youth compare enlisting in the military with other alternatives, such as continued education and work. Consequently, the future of recruiting in the Army depends, in large part, on the prospects facing American youth" (p. 41).

Source A is useful and reliable to a historian as it is a primary source. Source A is a British propaganda poster and was designed in 1916 by the British recruitment office or the Government, to encourage married men to enlist. Two years after the war had commenced the excitement and romantic ideas of an adventure had died down, so did the numbers for enlistment. There for propaganda posters such as source A were put in place. In this poster we can see illustrates 2 children and their father. The boy is interested and happy when playing with his toy soldiers, while sister is busy with an open book pointing and questioning her father about the war. ‘Daddy what did YOU do in the

Another innovation of the war was the widespread use of propaganda. Spin was everywhere, in posters, radio, and even postcards. It was used to rouse hatred of the enemy, and reinforce patriotic feelings.

Advertisements were published in the ‘Soldier’ magazine which was aimed primarily at junior ranks but also of interest to all ranks of the British Army and the wider military community. (Army, 2009) The print advertisements were designed explicitly to drive customers to their campaigns website where more information could be found.

Our society has used different forms of advertisements, commercials, and propaganda since even before the 20th century. Propaganda is described to be information that is usually misleading or uninformed, that tends to be used to promote political views or to persuade a consumer into buying a sellers product. According to Ann McClintock, propaganda is “the systematic effort to influence peoples opinions, to win them over to a certain view or side.” Overtime with the advancements of technology, forms of propaganda and advertisements have changed, but the end result has always been the same, as well as the goal— to get the consumer to buy the goods.