Frost Gelato Shoppe Europe : An Italian Inspired Ice Cream / Gelato Business

Braum’s Incorporation is a vertically integrated company (owns multiple segments of industry and merges them together) which allows them to produce their products to the quality and standards they want. The corporation produces meat, dairy products, fruits, and vegetables. They have 280 stores located throughout Kansas, Texas, Missouri, Arkansas, and the majority located in Oklahoma, where their headquarters are (About Us 2016). The chains of stores located in these areas provide hamburgers, ice cream, and a small grocery store for their customers. Although Braum’s provides all of these commodities they’re mainly known for their ice cream.

In the first place we have to see in general why people buy ice creams, and what value it has to them this type of product and then we have to analyze the different types of markets because the reasons will change accordingly with the type of (children or adults, for example) and product (premium or not, for example). So basically the answer to this question is that the reason why consumers buy an ice cream depend of some variable factors that I will try to explain here. Consumers just buy a product because of the value it has to them, because it satisfy a need they had and possibly they didn´t know. In the case of Ice creams, in general people buy the normal type of ice cream because of the flavor, the ice cream is competing with other

An interior project called Gelatoria is being developed. To make this successful, it is important to become familiar with the industry not just by knowing the components and ingredients of product but also through familiarity with other factors correlated with the success and survivability in the market. The typical gelato shops in Italy are characterized by its unique atmosphere imitating the European lifestyle. Its homemade frozen desserts are the center of attraction not only for adults but for all consumers of all ages. Gelato is indeed popular in Italy as it is enjoyed by all kinds of consumers (D’amico, Nevstrueva, Guan, Gon, Annini, and Yang 8). This paper aims to provide a discussion of the cultural, economical and social factors that affect the industry of gelato, ice cream, yogurt and other frozen desserts. These factors will provide a deeper understanding why certain products become successful in specific regions and how culturally diverse products could be introduced to other nations.

Gelato has an interesting history and originally dates back to frozen treats and desserts of Sicily in Italy, Egypt, and even ancient Rome; in which it was produced from the ice and snow of mountaintops before being brought down and preserved below ground level to keep it cold. Gelato soon became popular among a large portion of the population of Italian cities, one in particular was Florence. Nevertheless, its popularity only began to increase between the 1920s and 1930s before the first gelato cart was developed in the city of Varese.

As the CEO of Dippin’ Dots, I would like to focus on our current business tactic. Our competitive advantage is the capability to microencapsulate ice cream. As CEO, It is necessary that we centralize our competitive strategy solely on our innovation and experience thorough our technology. Microencapsulating is essential to our long-term success because no one in the market fully understands it more than we do. Yes, people have mimicked our brand but we know what goes into our brands original strategy more than our competitors. To enhance this experience further we will have Dippin’ Dots accessible to the cellular app store. We will bring Dippin’ Dots ice cream to the people. This will be more of a serviced based approach. Customers

Rip Van Waffles was started by two Brown University students in 2010, today Rip van Wafels sells its breakfast wafels online, in coffee shops and in specialty retailers throughout America. The case study revolves around the decision regarding a growth strategy for Rip Van Wafels. The company is currently working on a controlled expansion strategy involving expansion to other regions, expanded sales to coffee shops, and expanded sales to corporations. However, besides from this controlled growth strategy two other opportunities for expansion have arisen. In this paper I will explore the two alternatives and make a recommendation on how should the company expand. Certainly, a slow and steady expansion strategy would continue to succeed but the two proposals are opportunities for global expansion that would speed the business’s development. The question is, should Rip Van Waffles pace itself or pursue a risky and ambitious growth strategy.

End users are those individuals walking in the company stores, ordering a smoothie and a cookie, paying the cashier and then telling her friend how wonderful the ambiance is. This buyer segment does not purchase large amounts of product at one time and likely chooses Jamba because of the quality of the ingredients. With no switching costs and a growing industry offering many options, patrons of smoothie cafés can freely purchase their delightful cool beverage anywhere. According to the U.S. Census Bureau the number of stores within the “snack and nonalcoholic beverage bars” industry grew from 36,036 in 2002 to 49,463 in 2007 [ (U.S. Census Bureau) ]. This trend means that Jamba Juice will have to increase customer loyalty to battle the increased competition.

Ice-Fili is the top ice cream producer in Russia. Currently, the company is experiencing tough competition with Nestle, Baskin-Robbins and regional ice cream producers. Its loss in market share due to their poor quality decisions-making after Russia became an open marketing in 1992. Nestle took great advantage of Ice-Fili’s low reaction adjustment and is taking over their market.

The Beijing ice cream industry was made up of standard and premium products. The premium products consisted of 2% that was approximately 700 tonnes and rest was standard products manufactured by low cost producers at lower costs.

According to Market Line a leading business information company, in 2007, the companies with the largest shares in the ice cream business was Unilever, Nestle and General Mills. The breakdown is as follows:

Goals- Dippin’ Dots want to be able to expand where they can sell their product. Since retail locations can only offer the product at 10 to 20° below zero, special storage and serving freezers are required, as well as specially designed cryogenic transport containers in order to move the product. This as well as other factors have limited the distribution of Dippin’ Dots to only serve the away from home segment of the ice cream market, which accounts for $13.9 billion. If they can expand where they sell their product, they can increase sales and gain a large portion of the market.

Veterans) ]. I plan to use a unique labor force in Spain that will provide a major value-added function. The employees will primarily be college student from the major Spanish Universities. With coordination and configuration I will propose to the universities’ business department a joint venture where college students can work/internship for Cold Stone Creamery and have employment while completing an approved business internship. The cost factor of this labor force will be an added value to my operation in Spain verses in the U.S. and the employees will receive training and possible management position within Spain after completing their internship. This could lead to my franchise operation in Spain expanding into a larger enterprise. Location of sales target—for me would be the major cities in Spain; the ice cream industry would do very well in a location as warm as Spain and with the uniqueness of Cold Stone Creamery the addition of stores will be a refreshing sight for tourist and locals alike. Level of Involvement & Factor movements and start-up strategy—will be managed by Cold Stone corporation; as they have a great deal for veterans: “If you have been honorably discharged from the U.S. armed forces or are a federally recognized 501(c)(3) organization, you will receive a twenty percent (20%) discount on the Initial Franchise Fee. Therefore, if you have

Ice-cream industry has started and sustained in Malaysia market for a long period of time. In recent years, several reports reveal that sales of ice-cream industry in Malaysia has increased and grown to be a major player in food and beverage industry. While there are many reasons behind this, the increment of citizens’ disposable income is considered as a principal cause. (Euromonitor International, 2016)

GELATO will be the leading ice cream manufacturer and wholesaler in territory 30. GELATO will produce three products for three different segments; family, gourmet and lifestyle. Each product will have different tastes, cream content, packaging...etc. Each of these features will be further discussed in this marketing plan.

While making cream, small independent ice cream shops dream up wild frozen treats that are one-of-a-kind. In Los Angeles, there are churro ice cream sandwiches. Even home cooks, restaurants, and ice cream shops are creating decadent creations, like classic wafer with doughnuts, Rice Krispie treats, and waffles. Gelato, an ice cream like substance, is more than the Italian word for ice cream. One of the differences of ice cream and gelato is the soft and creamy textures are a result of a few more differences in ingredients. Gelato also has a lower percentage of buttercream than ice cream and a slight warmer temperature, which makes the flavors more intense. Lastly, there is less air churned and it feels more creamy and dense in the mouth. There are new ideas of exoric flavors of gelato everyday. In Chicago, a ice cream store called Black Dog Gelato, is known for their gelato. Black Dog only uses natural and seasonal ingredients in their small-batches advertised. One of